Displaying All Posts in the General category

The Netsetter: Web Pages vs. Web Sites

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A couple of weeks ago, I was trying to explain to a friend why links from high PageRank sites is often overrated. When he then insisted that I was contradicting advice I had given him earlier, I was confused for a moment, until he gave me a concrete example.

“Didn’t you say that a link from a high PageRank site like HubPages or Squidoo was better than a link from a low PR site?”

I finally understood his confusion. It wasn’t what I said, but what he heard. Whenever I talk about “web pages”, people hear “web sites” and assume the two are synonymous. You might think that going over this distinction (which I’ve alluded to in earlier posts) is splitting hairs, but it actually does matter for link building and content development.

Pages Matter More Than Sites

Links point to individual web pages, not sites. Google results list individual web pages, not sites. Occasionally, Google will list a site’s home page as a search result, but the result itself is for that page specifically, not a referral to the site as a whole. These facts are pretty obvious when stated plainly, but they’re easy to lose site of when listening to some SEO theorists.
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8 Ways to Forget About Work…and Have Fun!

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Switching off from work is something many of us find difficult. We want the work-life balance but can find our minds are still consumed with thoughts of work when we are not there. Here are some tips to help you switch off:

1. Create a Ritual

Mark a line in the sand to signal the end of your work day. This is important whether you work from home or away. If you wear a uniform at work, you could change when you arrive home. Having a shower is another great way to wash the work day away. If you have an hour’s commute home you could decide that you will allow yourself time to ruminate over the day and upon arriving at home, you “switch” off. Find some way to delineate the work day from your leisure time.

2. Unplug

Unless it is part of your contract or job, get in the habit of unplugging from work when you are not there. You don’t have to be connected 24/7. Turn off your phone and laptop. We might think that being continuously available is what is expected of us, but often we are the ones who put these expectations on ourselves. If your boss or colleagues do expect you to be at the end of the phone or email outside work, set a new boundary around your home time. Explain what you are doing and how it will work and what you are willing to do, you don’t have to be inflexible. Be clear and assertive. Your actions could help change an unhealthy workplace habit.
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Awesome Links #35: Time Tracking, Android Apps, Mobile Priority Inbox

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How to Keep Track of When You Work Using a Scheduled Task
This interesting article over at the Guiding Tech blog shows how one could accurately track when he logs in and when he locks his Windows computer. While it could be of great help to people at work who are required to fill in timesheets every day, even people who work from home could make use of this technique to check how productive they are.

10 Android Apps to Help Save You Time & Money
The Lifehack blog has a great list of ten Android apps that can help you cut down on the time and money you spend each day. The list includes the usual suspects like Mint’s personal finance app, as well as some other  lesser known useful apps.
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Awesome Links #34: Pomodoro Technique, Changing Habits

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This week’s Awesome Links offers insights on The Pomodoro Technique, successfully changing habits and how to work in multiple time zones without missing a beat.

Managing Money, Time, Energy, and Information: Five Powerful Tactics from My Own Recent Experience
In this article, Trent from the acclaimed The Simple Dollar blog talks about the steps he took after his wife returned to a full-time job. He discusses how he had to manage his kids, work and information. The very first tip – which talks about keeping a bedside notebook – struck a chord with me. While I might replace the notebook with a tool like Evernote on my iPod touch, the concept remains the same.
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How to Choose a Search Friendly Domain Name

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Choosing a domain name should never be allowed to become a stumbling block for launching your blog or business. While it’s easy to go wrong with domain name selection, a bad choice is almost never catastrophic, unlike failure to take action. As with most things in life, making a decision work is more important than making the right decision.

There are two basic approaches to picking a name for your site. You can either focus on branding, or focus on keywords. If you take the branding route, you don’t need much help from me—you know the product or subject you’re trying to promote better than I do, assuming you know enough to create a website about it. That’s more of an art than a science. On the other hand, if you want to go for a keyword optimized domain name, there’s a more deterministic way to pick the best one available.
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Awesome Links #33: Free PC Software, Circadian Rhythms, Todo.txt

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This week’s Awesome Links includes free software for the new PC user, new Gmail Labs features and using a plain-text editor as a to-do list to get more done.
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Awesome Links #32: Work-Life Balance, Wake Up Early, Mentoring

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This week’s Awesome Links discusses some insights on the changes underway at Google, finding work-life balance and tips on mentorship for freelancers. In addition, there’s a link that offers tips to help you become an early riser and another providing a list of companies with a large user base despite having very little manpower behind them.
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The Netsetter: Legitimate Ways to Get Backlinks

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SEO can be made as complicated as quantum physics, but the reality is much simpler. While there may indeed be the oft-cited “200 ranking factors,” anyone with experience knows deep down that backlinks are the lynchpin to scaling the heights of Google. However clever your keyword selection and copywriting are, there’s no getting around the fact that you need more links, stronger links, or more relevant links pointed back at your content than the next guy’s.
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Awesome Links #31: iCal Tricks, Internal Clock, Merits of Yoga

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Where can you catch up on some great iCal tricks, get attuned to your own internal clock and learn when procrastination is a good thing?

This week’s Awesome Links, that’s where.
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Awesome Links #30: Winter Running, Breaking Bad Habits, Finance Apps

Awesome Links #30: Winter Running, Breaking Bad Habits, Finance Apps

With 2011 kicking in, this week’s Awesome Links focuses on how to get your year started on the right track. Between getting exercise during the winter months, ridding yourself of those lingering bad habits and getting your finances in order, you’re sure to find some — if not all — of these awesome links useful.
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The Netsetter: My Favorite Keyword Research Tools, Part 2

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The previous two keyword research tools I covered were extremely powerful for finding keywords and checking their competitiveness on a large scale. They allow you to accomplish in hours what would amount to days or weeks of checking by hand.
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Awesome Links #29: New Year, OS X Desktop, ChromeMarks

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Our first Awesome Links of 2011 offers some reflections on the year gone by, setting yourself up for the year ahead and tools to help you get more productive with your mobile and desktop devices.
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