Displaying All Posts in the Marketing category

4 Tips to Name Your New Business

Taking the huge step of starting your own business can be incredibly daunting.

But it is also a very exciting time and your chance to make your mark on your industry.

Choosing your business name is a large part of this.

Select the right name, and you’re able to pitch your business in an appealing way to your target audience.

Get it wrong, though, and you could be in for ridicule at best, legal complications at worst.

Here are three tips to help you choose your business name and avoid the pitfalls some others have made: Click Here to Read Article …

11 Tips for Better Brainstorming

What’s the first recommendation you get when you ask for advice on creative thinking?
Brainstorm!

This technique has received so much attention over the years that we’ve forgotten all about its foundational principles.

Not all online guides and resources have it figured out.

Brainstorming is much more than launching an app and noting your thoughts away.

Alex Faickney Osborn defined precise tenets when he developed the brainstorming technique (Applied Imagination, 1953). Although the main principles were set decades ago, they are still very effective. There is no point in diverging too much. Click Here to Read Article …

6 Social Media Mistakes & How to Fix Them

Social media and the small business — it’s such a love-hate relationship.

There are times when you can’t live with each other, but then there are others when you can’t live without each other either.

What’s a business owner to do?

If you’re a small business owner, I’m sure you’ve felt frustrated, overwhelmed and even insanely angry with how social media can be.

Trust me — you aren’t alone.

The good news is that you can go from feeling trapped and behind the eight-ball to being in control and coolly confident about your online communities if you know what NOT to do.

That’s right. Everyone is telling you what you MUST be doing on social media but today, I’m going to tell you that there are six social media no-nos or sins. Avoid these and sauce up your presence, giving it that extra edge without it sapping your energy, time, money or grey cells. And if you’re making these mistakes, I’ll tell you how to fix them. Click Here to Read Article …

Running a Medical Facility: New Methods to Increase Your Patient Reach

Though the medical industry is a billion dollar business, it is still important for doctors and medical facilities to continue to reach the general population.

Just like any business structure, medical facilities rely on funds from insurance companies and patients to stay afloat.

As such, patient retention and reach are of the utmost importance.

Keeping patients satisfied and bringing in new patients is the only way for medical practices to survive the competition. If you’ve found that your patient reach has slowed or become stagnant, implementing changes and new marketing strategies is always advised. Click Here to Read Article …

Your Guide: When to Post on Social Media

when to post on social media

You suffer from insomnia, so you think the best way to spend the night is post some statuses or images on Facebook and start interacting with your friends or fans.

Is that a good decision?

Do you really want to share your wisdom at a time when it doesn’t stand a chance of reaching a great audience?

It is very important to post the right content at the right time.

If you want to boost your popularity on these platforms, you need to strategize! Click Here to Read Article …

10 Ways to Create a Memorable Brand

brand awareness

Maybe you’re a business owner looking to get more exposure for your startup.

Perhaps you’re a budding internet marketer with dreams of ruling the Internet.

No matter how different from the next guy you may be, you have one thing in common: You want your brand to get recognized — to improve brand awareness.

Here are 10 tips to help you establish brand recognition, regardless of what industry you’re in. Click Here to Read Article …

5 Ways to Make More Money with Your E-Commerce Store

Britons are the biggest online spenders in Europe, with predictions of an average $1,800 per person to be spent shopping across the Internet in 2015.

That’s a year-on-year rise of 16 percent, pushing online retail sales in the U.K. to $80 billion.

The U.S. and Canadian markets can expect a similar rise.

But do you feel that your e-commerce site isn’t allowing you to get your hands on a share of this market due to poor performance?

Giving your customers the chance to buy your products online is one thing – but is your site letting you down when it comes to converting visits to sales?

Here are five ways of making sure your e-commerce site is up to scratch. Click Here to Read Article …

Wanna Be a Freelance Writer? Be a Brand Journalist

brand journalism

Companies once reached their audience by saying, “Buy Arco pancake mix. It makes good pancakes.”

And then came television commercials that promoted a lifestyle.

Then there was complex marketing research.

By the time Web 2.0 came along, the marketing intelligentsia on various brands tended to feel that any traditional advertising was a thing of the past and that telling a story was the way to reach people.

That is what brand journalism is all about, and it opens doors for freelance writers. Click Here to Read Article …