Britons are the biggest online spenders in Europe, with predictions of an average $1,800 per person to be spent shopping across the Internet in 2015.
That’s a year-on-year rise of 16 percent, pushing online retail sales in the U.K. to $80 billion.
The U.S. and Canadian markets can expect a similar rise.
But do you feel that your e-commerce site isn’t allowing you to get your hands on a share of this market due to poor performance?
Giving your customers the chance to buy your products online is one thing – but is your site letting you down when it comes to converting visits to sales?
Here are five ways of making sure your e-commerce site is up to scratch. Click Here to Read Article …
Companies once reached their audience by saying, “Buy Arco pancake mix. It makes good pancakes.”
And then came television commercials that promoted a lifestyle.
Then there was complex marketing research.
By the time Web 2.0 came along, the marketing intelligentsia on various brands tended to feel that any traditional advertising was a thing of the past and that telling a story was the way to reach people.
That is what brand journalism is all about, and it opens doors for freelance writers. Click Here to Read Article …
This is the best introduction I’ve ever written.
It’s surprising and unique.
It doesn’t re-invent the wheel.
And because I’m telling you that these are the traits of a great intro paragraphs, it sets up the discussion.
I’m now ready to flesh out ways to write a great intro for a blog post or other web article. Click Here to Read Article …
Problems can either destroy a business or an industry or give it insights on how to make positive changes.
Over time, these problem-solving insights tend to accumulate.
When they reach a certain threshold, this leads to innovation.
Then, over a longer period of time these innovations pile up.
This leads to paradigm shifts. Click Here to Read Article …