Companies once reached their audience by saying, “Buy Arco pancake mix. It makes good pancakes.”
And then came television commercials that promoted a lifestyle.
Then there was complex marketing research.
By the time Web 2.0 came along, the marketing intelligentsia on various brands tended to feel that any traditional advertising was a thing of the past and that telling a story was the way to reach people.
That is what brand journalism is all about, and it opens doors for freelance writers. Click Here to Read Article …
This is the best introduction I’ve ever written.
It’s surprising and unique.
It doesn’t re-invent the wheel.
And because I’m telling you that these are the traits of a great intro paragraphs, it sets up the discussion.
I’m now ready to flesh out ways to write a great intro for a blog post or other web article. Click Here to Read Article …
Problems can either destroy a business or an industry or give it insights on how to make positive changes.
Over time, these problem-solving insights tend to accumulate.
When they reach a certain threshold, this leads to innovation.
Then, over a longer period of time these innovations pile up.
This leads to paradigm shifts. Click Here to Read Article …
Running a successful restaurant involves a lot more than putting good food on a plate.
While the failure rate of new restaurants isn’t quite as bad as the popularly quoted 9 out of 10, the rate still hovers around a formidable 60% according to Bloomberg Businessweek.
We’ve all seen the flurry of television shows revolving around restaurant culture, everything from Restaurant Impossible and Restaurant Stakeout to Restaurant Takeover.
If you’re running a restaurant without the help of a professional TV crew, you might have to take matters into your own hands. Thankfully, marketing your restaurant is easier than you might think.
Here are five easy ways to promote your restaurant, from merchandizing with custom design sweatshirts to generating interest with regular promotions: Click Here to Read Article …
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Every business owner wants to increase their bottom line, and brick and mortar retail stores are no exception.
The overhead and competition with larger online markets can make it more difficult.
This may be one of the reasons why many businesses are unaware of the fact that those same online solutions can be brought into their location to make business run more efficiently.
These solutions can also help a business reap more profits.
The U.S. Small Business Administration recommends that businesses that have physical retail locations consider using ecommerce solutions to help them run their business. Businesses just need to learn more about the benefits ecommerce has to offer them and just how easy it is to implement and use these systems. Click Here to Read Article …