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Book Review – ME 2.0 – 4 Steps to Building Your Future – Revised Edition

A few months ago we wrote about Dan Schawbel, the hotshot personal branding expert who exemplifies what the power of the intertubes can do for your personal – or professional – reputation.

Since that interview, Schawbel has released the second iteration of his book, Me 2.0 – 4 Steps to Building Your Future. Keeping in line with his mantra of staying relevant in your own industry, Schawbel has updated the book to reflect new changes in social media, added new case studies, and included new techniques to help the readers utilize the tools available, so they can start networking effectively.

“Personal Branding is all about discovering what makes you special, and then communicating it to the right people, through multiple channels.” ~ Dan Schawbel

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