Displaying All Posts tagged with keys to good customer service

Strategic Customer Service: An Interview with John Goodman

If you ask any chief marketing officer about the importance of “positive word of mouth” for their product or company, they’ll inevitably say “It’s absolutely critical, word of mouth is definitely a top priority for our business.” But, when you follow up with the question “What specifically are you doing to create it, measure it and monitor it?” you’ll get a mixed bag of reactions. Some will have legitimate answers, some will fall back onto vague buzzwords in lieu of a more concrete response, and some will try to convince you that it’s not really something you can measure, study or track at all.
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What is The Domino Project?

If you don’t know much about Seth Godin but you’re interested in learning more about his revolutionary ideas, you should sign up to the newsletter from The Domino Project. Named after the domino effect – one little push sets a chain reaction in motion – this project is quickly becoming known as a brilliant concept in the publishing world. Low cost, high value ideas quickly shared with the influencers in any particular field.
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The Fight Club Guide to Creating a Cult-Like Customer Following

In a world of “free”, where many businesses want to race to the bottom in hopes of grabbing each and every customer that looks in the window, it’s far too common to see an overabundance of appeasement. The positive side of this is that you never ruffle any feathers or hurt any feelings. But the negative side is that in trying to appeal to everyone, you appeal to no one.

And in this same manner, many companies try to skate by without ever having to take bold or daring action. They don’t want any enemies, and they’re afraid of negative publicity. It’s a confidence issue.

But you know what they say…if you want to make an omelet, you’ve got to break a few eggs.
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5 Keys to Good Customer Service

It was a Saturday morning full of promise. Seductive even. I woke up with creative projects I was geeked to get into, and my muse was more active than usual. On my today’s “to-do” list, were a few new freelance writing leads, an online blogging class, and my general weekend recreational reading.

I turned on my computer first to catch up on my email. Nothing pressing on that end, so I clicked on to a site to do some exploring.  Then all of a sudden, out of nowhere it happened.

I got this big red neon sign that popped on my screen alerting me to a virus attack.
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