Displaying All Posts tagged with keyword research

The Netsetter: My Favorite Keyword Research Tools, Part 2

The previous two keyword research tools I covered were extremely powerful for finding keywords and checking their competitiveness on a large scale. They allow you to accomplish in hours what would amount to days or weeks of checking by hand.
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The Netsetter: My Favorite Keyword Research Tools, Part 1

You don’t need fancy tools to find good keywords. I can and have done all of my keyword research at times with nothing but the good old Google AdWords Keyword Tool and a couple of free browser extensions. That said, there are a few industrial strength keyword discovery and analysis tools that allow you to process thousands of keywords in the time it would take to review dozens by hand. We’re going to look at the first two of the half dozen tools I use on a daily basis.
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Keyword Research for Sales and Business

First, a word of warning. This isn’t a keyword research primer for hardcore internet marketers. This is for the rest of us. Most of this will be familiar to anyone seriously involved in internet marketing, but even the most basic keyword research concepts are unfamiliar to 95% of the population.

There are two main ways of making offers for your company’s products or services. You can use your experience to intuit what your customers want, or you can do actual market research. The usual tools for conducting market research are polls and focus groups. Unfortunately, these can be loaded methodologies, since polling makes it hard to avoid positing leading questions and answers, and focus groups tend to generate self-conscious feedback that’s not representative to real-world customers. Both approaches elicit reactive information.

So how can we find out what’s on customers’ minds without asking them? Welcome to the wonderful world of keyword research.

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