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11 Savvy Social Media Strategies

Have you seen the mega-hit movie The Social Network, (loosely) based upon Facebook and its founder, Mark Zuckerberg? This film is a very vivid reminder of where this phenomenon has taken us in just a few years — and its far reaching impact. There’s no doubt about it: social media has revolutionized the way we work and play. It has enhanced our communications, improved our businesses, allowed us to “win friends and influence people” more easily and expanded our visibility exponentially. I mean, what’s not to love about it?

But before you bask in that warm, fuzzy feeling that social media seems to offer, you might want to take note of a few drawbacks as well.  Just like money, the love of it can be either good or evil, depending upon how it is used. For example, folks who are enamored with it and see it as a way to exercise freedom of speech — by spouting off about their “idiot” employers, their “Animal House” partying behavior, illegal acts, and other escapades, have lost jobs, faced criminal prosecution, and have ultimately realized that “all that glitters is not gold”. Remember these social media missteps?

  • The woman who shoplifted and posted pictures to Facebook of the stolen goods?
  • The teacher who was “schooled” the hard way when he vented about the “ghetto parents” of some of his students through his blog?
  • The flight attendant who got her wings clipped when she discussed some of the downsides of her job?
  • The politician who wasn’t prudent when he “bared all” online.

Be forewarned: if not approached wisely, the next casualty could be you. With this in mind, here are a few ways to increase your social media savvy, be more productive, and face fewer professional and personal repercussions as a result of a social media misstep.
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