5 Old School Strategies To Improve Your Marketing

Allen Carlwood 24th April Marketing Leave a Comment

    The greatest lesson you can learn about marketing is that it can take many different forms. Over time, you’ll figure out which ones work and which should work but don’t deserve any more of your attention.

    Still, although you may find a few ideas that work remarkably well, this doesn’t mean that you should quit exploring new possibilities. You may find a few new delightful marketing techniques that will serve you well.

    When it comes to what works today, digital marketing can easily be ranked as one of the greatest marketing inventions in the history of the world. In fact, no marketing plan can be considered complete unless it has a digital component.

    What’s more, digital marketing works even if you’re selling tangible goods.  For instance, there’s no reason why you can’t sell clothing from a website. Shirtspace.com, for example, which sells Gildan shirts wholesale, offers bargain-priced shirts to screen printers by leveraging the power of online shopping and dropshipping. Click Here to Read Article …

    Writing a Synopsis of Your eBook

    Allen Carlwood 20th April Creativity Leave a Comment

      A well-crafted summary of your book can serve many different purposes. Whether employed as a descriptor for potential agents and reviewers, or as a product description on an ebook site, writing a synopsis of your title is an essential aspect of generating interest. Typically the first exposure any reader will have to the work, nailing it is vitally important to the reception of your effort.

      Here’s how to get it done properly.

      Read Your Book

      Yes—read your book. And right about now you’re saying, “This is ridiculous advice; I wrote it, I know exactly what’s in it.” And, well, you do. However, you know what’s in it from a writer’s perspective. To write a good synopsis, you need to get to know it from a reader’s perspective. Click Here to Read Article …

      How To Hire An Outside Safety Consultant Even If Your Company Has Outdated Safety Manuals

      Allen Carlwood 9th April Business Leave a Comment

        All successful companies will tell you the same thing about the reason for safety in the workplace. Without policies and procedures in place to protect the health and safety of employees within a workplace, accidents, which could have been prevented, occur more frequently than one would have assumed.

        Workplace safety is not something that can be left in the hands of individual workers to figure out on their own. Not everyone correctly identifies hazards and proper safety controls. Without ongoing safety training and employee education based on government standards, workers would be less likely to wear safety equipment or to warn fellow employees of potential hazards. Click Here to Read Article …

        Your First Novel: 3 Big Actions to Make It Possible

        Allen Carlwood 26th March Creativity Leave a Comment

          Are you the type passionate about writing whether it’s everyday journaling, blogging, or fun? Maybe you have a word doc full of ideas or short stories.

          There’s a voice saying… “You should write a book”. Friends and family have mentioned it, too.

          You’ve teased the ideas. Maybe had written a chapter or two for the fun of it. Writing blogs and communities are your thing because you enjoy the feedback and prompts.

          We’ve all got to start somewhere, right?

          I’m guessing, because you’re reading this, you’re wanting to give the book writing thing a real go.

          Great!

          Everyone will approach it differently and have personal suggestions. Here are 3 big actions you can take to the process a little, less hectic and tedious. Click Here to Read Article …

          Important Tips For Your Job Search

          Allen Carlwood 23rd March Career Leave a Comment

            Getting the job you want takes a great deal of effort, and the interview process can cause anxiety, particularly if you’re changing careers. Before you start your job search, make sure that you have the necessary skills, including a plan for additional education, if needed. Use these tips to separate yourself from other job candidates and get the job offer.

            Firm culture

            It’s important to understand the culture of every firm you research as a potential employer because the culture will help you determine if you’re a good fit for the position. One indicator of firm culture is the background and management style of the company founders.

            Fortunately, websites such as Corporate Office HQ offer profiles on company founders, which can help you prepare for a potential job interview. Click Here to Read Article …

            5 Key Elements To Include In Your Digital Marketing Plan

            Allen Carlwood 15th March Marketing Leave a Comment

              In the modern world, no marketing plan is complete unless it includes a digital marketing strategy. It doesn’t matter if your business only revolves around selling tangible goods and services–you also need a digital component to your marketing plans. Digital marketing will have a big impact on your efforts to acquire new clients, make your brand more visible, and generate higher revenues.

              In essence, there are five key elements that you have to take into consideration when developing a cohesive marketing plan. You must consider the role of organic search, statistics, content, social media, and mobile play in your marketing, viewing each of these elements from your own perspective as a marketer and from the perspective of a consumer. Click Here to Read Article …

              How To Start And Run A Small Home Business

              Allen Carlwood 26th February Business Leave a Comment

                When you start any kind of business, you need to plan out the details of your business, make a few challenging financial decisions, and make sure you understand all the legal requirements you need to fulfill. Once you have set up your business, you will then need to use B2B (business-to-business) services to help you run your business.

                Let’s take a look at how to set up a business and what services you will need to run it.

                3 Steps to Set Up Your Business

                Here are some of the basic steps you will need to take to get your business off the ground:

                First, you will begin by conducting thorough market research to see if your business idea is sound. If it isn’t, then come up with a few more ideas and research them. Don’t start your business until you find a product or service that will sell well.  Based on what you’ve discovered, you can now flesh out your business plan. This will then be used to persuade lenders or investors to help you fund the business. Click Here to Read Article …

                Why You Must Choose Your Career as if Your Life Depended on It

                Allen Carlwood 22nd February Career Leave a Comment

                  Deciding on your career can be one of the most important decisions that you make in your life. It’s one of those pivotal decisions that can make all the difference in the world to you, your family, and even society as a whole. It’s up there with major life decisions, like deciding where you want to live and whom to marry.

                  Lamentably, many people don’t even get to the point where they consciously decide on a career. Instead, they stumble from one job to another, learning a considerable number of skills but never mastering anything in particular.

                  While you are always free to change careers, it is not easy to do. Since it often requires such a huge commitment to build a career, changing to a new one is unsimple. In fact, it’s rather like getting an ocean liner to change direction. It can be done, but it’s often a slow, prolonged process.  Click Here to Read Article …