Content 101: How to Develop Must-Read Content for Your Ecommerce Site

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One of the best ways to drive traffic to your organization’s website is publishing engaging content. However, actively engaging readers requires a lot of planning.

In this article, we are going to lay out some key ways to develop must-read content for your eCommerce site to get clicks and drive traffic to your business.

Outline Your Post

It’s pretty safe to say every great piece of literature began with preparation. Even the best bloggers in the world need a basic idea of what they’re writing about to keep them on the right track. This is where a short outline will serve you well. All you need is a rough guide to keep you on topic. Let’s say you’re a plumber outlining a blog post on the topic: “Common Fixes for Leaky Faucets.” Your outline would look something like this:

  • Introduction
    • Empathize with the reader about the problems leaky faucets cause and express your intent to fix them with solutions A, B and C.
  • Section 1 – Solution A
    • Detail how the problem can be solved using this method.
  • Section 2 — Solution B
    • Compare this solution to the above method, show how it differs and may be more applicable in the reader’s particular situation.
  • Section 3— Solution C
    • Compare this solution to the others and describe a situation in which this method would be a better one for the reader.
  • Section 4 — Conclusion
    • Summarize by repeating your key points.

Keep in mind; content marketing is a great way to drive traffic to your business. While all of the best ecommerce website builders let you incorporate blogs as part of their platforms, you have to come up with compelling material to make it work. To get there, a basic, easy to follow outline will help you keep your post on the rails.

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5 Secrets to Motivating Yourself

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What do you do when you’re feeling kind of blah and can’t seem to shake it?

Do you have ways to snap out of those moods and create a sense of drive and purpose?

If yes, keep doing what you’re doing (and leave a comment at the end of this post with your secrets).

If you’re like most of us, you may need a little extra help to get your mojo movin’ again.

Here are five ways to inspire yourself: Click Here to Read Article …

The Solution to a Smarter Supply Chain

The supply chain is both an integral asset and an ongoing obstacle. Without one it would be impossible for businesses, companies, and corporations to produce and distribute their goods. But in any industry and on every scale, the average supply chain is overwhelmed with inefficiencies, malfunctions, and setbacks.

Trying to transform the supply chain from the headache it commonly is into the tool that everyone wants it to be is a challenge that has received a phenomenal amount of attention and effort. In spite of that, no one has discovered the silver bullet that can resolve all problems in any supply chains. More commonly, the process has been characterized by progress on one front being canceled out by failures on another.

Now that technologies like supply chain ERP have reached maturity, a solution to a smarter supply chain has finally presented itself. But rather than coming in the form of a single tool or capability, the most successful supply chains share the same characteristic — transparency.

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Are You Making These Remote Workforce Management Mistakes?

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Managing a remote workforce is no easy task. Those heading up remote teams must make sure that their clients and customers are satisfied, as well as looking after a team of staff who rarely set foot into a central office, and spend most of their working day on the road. With so many balls in the air, it’s natural that there are going to be some mistakes on the way. Here are some of the most common mistakes that managers make when they’re in charge of a remote workforce – and how to avoid them.

Neglecting to build a rapport

Some managers get into the mindset that they don’t need to build working relationships with their staff, because they’ll be on the road most of the time, rather than in a central office. But this can lead to further issues – staff who spend their days travelling can feel alienated, and if there’s a problem, they might hide it rather than telling their superiors. It’s vital to build a rapport with staff, even if you barely see them face-to-face. Check in with them daily, praise them for their successes (no matter how small), and try to schedule in regular meetings to give them a chance to raise any issues or discuss potential problems.

Using the wrong tools (or no tools at all)

We’re lucky to live in such a technologically-advanced era, and there are a multitude of tools and resources out there to help manage remote workforces, whether it’s a cloud-based file-sharing system, a time and attendance solution or a messaging app that helps keep managers in touch with staff. Make sure you’re leveraging these tools to your advantage – simple pieces of software or apps can transform a tricky working situation into something altogether more manageable.

Not measuring progress

Even though staff are out there on their own, they still need performance targets and goals to help them move forwards and progress. Some remote workforce managers don’t feel the need to set their staff goals or measure their progress – but this can lead to employees becoming disengaged at work. Arrange a meeting with your remote workers and agree on a set of metrics you can measure over the long-term. This will keep your remote staff on track and give them plenty to aim for.

Not logging all processes

Make sure your staff are logging every process into a centralised system. This provides an extra layer of accountability for your remote workers, and can help you keep track of their movements and activity when they’re on-the-go. This is also a useful system if a member of staff were to fall ill mid-shift, or find themselves stuck in traffic – if their activity is logged, stand-in staff can see exactly where they’re up to and what is still left to be done.

How to Get Your Employees to Really Tell You What They Think

Ben Franklin once wrote in his annual Poor Richard’s Almanack that “the same man cannot be both friend and flatterer.” Oftentimes we’re so focused on not hurting our friends’ feelings that we flatter them instead of giving them the cold hard truth.

And why wouldn’t you give them the cold hard truth? Because you know that they will most likely hold some sort of a grudge against you after the fact.

To anyone who’s ever given their best friend a hard dose of truth: much respect. But for the rest of us who find it hard to give constructive criticism, we’re paralyzed when it comes time to talk.
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Keep the Flu Away This Fall Season

Flu

With the arrival of fall and winter, unfortunately we also see the arrival of the major flu season of the year.  As the air gets colder and dryer, the flu virus can remain a more stable form of the virus as well as stay in the air longer, making winter prime season for the flu to spread.

In fact, influenza is actually an Italian phrase, influenza difreddo, meaning “influence of the cold.”  So, while we may be in the midst of welcoming the cooler evenings and chances to cuddle up in our warm wooly sweaters and sit by the fireplace, it’s also now the time to gear up for a fight against getting sick and decreasing our productivity this year.  Click Here to Read Article …

3 Ways To Optimize Sales Rep Performance

After coming up with a good business idea and launching a business, the biggest challenge a new business faces is getting enough leads. This can be overcome by learning about effective marketing. However, even after a company has created a successful marketing campaign, the business will not prosper unless the sales team can convert those leads into sales.

Let’s face it, selling is difficult. Human beings are complicated and persuading someone to part with their money is often difficult in an economy where the cost of living is constantly rising. You have to convince them that your product or service is of more value than the money they hold in their hands.

With that in mind, let’s take a look at some ways a company can optimize their sales process to convert more leads into sales after marketing has done most of the heavy lifting.

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5 Things Your Business Should Outsource

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If you’re a small-business owner, then you’re all too familiar with the lack of sleep and countless hours a day you spend working on your business. And while statistics found by the Small Business Association showing 50 percent of businesses lasting five years and one-third lasting 10 years certainly yield a glimmer of hope as compared to often-repeated horror stats of nine out of 10 businesses closing within ten years, the lifeblood of your small business is anything but a guarantee.

You work hard so that your business, your dream, doesn’t become another statistic. But in the process you surrender your entire life to work, and maybe not even for a positive trade off. It’s time you considered investing in things that can free up your time and pay dividends for the growth of your business.

Help is here

One thing that many small-business owners find hard to believe is that you don’t have to do it all alone or in house. Automated processes and remote assistance can help take a load off you and your business. Many of these services are actually more affordable than handling in house.

Have a look at five things that you should consider outsourcing that will save your business both time and money.

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