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Cutting edge digital marketing techniques or on old-school strategies? What works? Both work well. Use them both. Cutting-edge marketing techniques, based on the Internet, work well. Digital marketing has an enormous reach and its inexpensive. Meanwhile, old-school marketing, which existed before the Internet, still works today. But it is expensive,Read More

If you live in the United States and have watched television at some point in the last 15 years, you’ve probably seen a commercial for Geico Insurance. If so, you can probably answer the following question pretty fast: what is the brand personality of Geico? The answer for most peopleRead More

If you decide to wear glasses, you’re in good company. Eyeglasses have been around for centuries. Historians believe that they were first made in Pisa, Italy, around 1290. While most people wear glasses to correct their vision, there are many other motives to wear them, too.  Let’s look at aRead More

The greatest lesson you can learn about marketing is that it can take many different forms. Over time, you’ll figure out which ones work and which should work but don’t deserve any more of your attention. Still, although you may find a few ideas that work remarkably well, this doesn’tRead More

A well-crafted summary of your book can serve many different purposes. Whether employed as a descriptor for potential agents and reviewers, or as a product description on an ebook site, writing a synopsis of your title is an essential aspect of generating interest. Typically the first exposure any reader willRead More

All successful companies will tell you the same thing about the reason for safety in the workplace. Without policies and procedures in place to protect the health and safety of employees within a workplace, accidents, which could have been prevented, occur more frequently than one would have assumed. Workplace safetyRead More

Are you the type passionate about writing whether it’s everyday journaling, blogging, or fun? Maybe you have a word doc full of ideas or short stories. There’s a voice saying… “You should write a book”. Friends and family have mentioned it, too. You’ve teased the ideas. Maybe had written aRead More

Getting the job you want takes a great deal of effort, and the interview process can cause anxiety, particularly if you’re changing careers. Before you start your job search, make sure that you have the necessary skills, including a plan for additional education, if needed. Use these tips to separateRead More