Displaying All Posts by Georgiana Cohen

5 Resources for Crowdsourcing Creatives

If you’ve ever been the position of needing a logo, a brochure or even a name for your new product, you know the value of having a sharp, creative mind at your disposal. But what if you had thousands? By the same token, what if you’re the person who always wins accolades for doodling logos and thinking up taglines on the fly, but you have no clue how to parlay your talents into work?

The answer is crowdsourcing. Click Here to Read Article …

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A Beginner’s Guide to Web Video

Web video is hot. From YouTube to Skype video chat and all that falls in between, it’s everywhere. You may be wondering if video can help you do your job — or even find a job. But you may also find it daunting. Don’t you need to have a film degree to do video on the web? Don’t you need to spend thousands of dollars on cameras, lights and microphones to make anything worth sharing? Luckily, the answer to both of those questions is “no.”

All you really need is a good idea and a goal. Click Here to Read Article …

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The Best Professional Advice You Ever Received

Throughout our careers, we accumulate a wealth of professional advice. These are the words that echo in our heads during our most challenging moments and help shape us into the professionals we want to be. They are the reminders we tack to our wall to glance at when we need inspiration or a push over the finish line. They are the signposts we turn to when faced with a tough decision about what to do or where to go next.

This wisdom can come from unexpected sources—a mentor (like a manager or professor), a relative, a friend, maybe even a client or an employee. Maybe it’s a reminder to trust your gut, or a warning against making promises you can’t keep. Perhaps it’s a charge to always put family first, or to always hire someone smarter than you.

What is the best professional advice you ever received? And where did it come from? Click Here to Read Article …

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4 Reasons to Take Public Transportation to Work

Are you tired of driving to work or relying on a carpool? If you live in or near a city, there are several reasons why public transportation may be a great option for getting to work. Here are four good reasons to get out from behind the wheel:

Found Time

Public transportation is a great way to get more hours in the day. The time spent sitting on a bus, subway or commuter train can be time spent reading, working and even napping. If you have a long commute and you’re able to work while doing so, try to convince your boss to build that time into your workday.

Save the Earth—and Some Cash

By taking public transit, you’ll know that you are doing your part to cut down on CO2 emissions and the dependence on foreign oil. According to the American Public Transportation Association, public transit use saves the U.S. 4.2 billion gallons of gas and 37 million metric tons of CO2 annually. Plus, households that use public transit save more than $8,000 a year.

Employer Benefits

Many employers partially (or even fully) reimburse for transit passes, or offer a pre-tax deduction for the cost of a transit pass. Some employers are also going green and finding additional ways to incentivize or celebrate using public transit to get to work. It may earn you some brownie points – or green ones!

Market Research

One of the unique opportunities of taking public transit is the people watching. You may just find that the people milling around you on the platform or sitting next to you on the bus fit a demographic for something you are working on. Observe, take notes, perhaps even chat them up. You just may learn something. Click Here to Read Article …

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Monday Morning Anthems

The alarm rings on Monday morning and you groan. It doesn’t matter whether or not you love your job—waking up and getting a move on at the beginning of a new work week after two days off is no small feat. But one thing that can help get us geared up to return to the office is music. (Just be mindful when it comes to actually playing it in the office.)

What songs do you find yourself turning up in the car or on your iPod as you head into the office to start the week? Maybe Elvis Costello’s “Welcome to the Working Week”, “Let’s Go” by the Cars or “Manic Monday” by the Bangles? How about the classic R.E.M. tunes “Get Up” or “Finest Worksong”? Does Iggy Pop help you rock out and find a “Lust for Life”?

Maybe you need to throw yourself a dance party to really get motivated—a little Lady Gaga, M.I.A. or Justin Timberlake, perhaps? Or maybe you seek productivity inspiration from that inveterate hustler, Jay-Z.

(By the way, we already know you listen to MC Hammer’s “U Can’t Touch This” to get pumped for a big presentation. Don’t worry, we won’t tell anyone.)

What songs get you motivated for the workweek? Click Here to Read Article …

Managing Your Personal Brand Online

No matter your field, there are several advantages to establishing a presence online. You can connect with colleagues and customers, learn new things and help others learn, as well. But as you establish your online identity, it’s important to think about your personal branding.

Just like Pepsi and Starbucks, we each have a brand. It represents how people perceive us—who we are, what we stand for, what we do and how and why we do it. On the web, it can be distributed across a range of platforms, such as Twitter, Facebook and maybe our own website or blog. This puts the burden on you to make sure your online personal branding is up-to-date, accurate and presented to your satisfaction. Click Here to Read Article …

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What is Coworking?

Many of us yearn to have the flexibility to work from wherever we choose, but what options do we have? After all, not all of us want to spend the day loitering around the coffee shop. And if we work from home, we face distractions (like laundry) and a lack of office amenities.

To address this issue, coworking facilities are popping up in many cities. These are spaces where freelancers, remote workers and other independent professionals can come to work in a shared office space and take advantage of resources such as internet access, conference rooms, fax machines and, of course, coffee makers. One coworking center may cater to professionals in a specific field, such as designers. Another may double as startup incubator. Most are set up to accommodate a general range of professionals. Click Here to Read Article …

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How to Create an Engaging and Effective Bio Page

When building out your website or blog, one of the most important—and frustrating—tasks at hand is creating your bio page. We can write for days about our topic of expertise, but when it comes to writing about ourselves, it’s tempting to cower under the desk and hope the need will pass.

Your bio page, however, is arguably the most important page of your site. It’s where you define and contextualize yourself to an audience of strangers in a concise and accessible format—it’s your landing page, and it’s where a big chunk of your traffic will end up. Understandably, the fear of not getting it right can be paralyzing. But rather than being daunted by the blank page with no idea how to proceed, here are some questions and tips to help structure the creation of your bio page. Click Here to Read Article …

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