In the passage of time, businesses and marketers always find a new way to market their products. From flyers and other printed materials, advertising and marketing evolved and made their way to radios. Televisions followed suit and became one of the biggest ad drivers in the world. When the Internet became the next norm, ads became one of the major ways to advertise products. Here are six reasons why businesses should consider investing in online marketing.
6 Reasons Why Invest In Online Marketing
1. Consumers resort to finding products online
The Internet is a place where a lot of information is exchanged, as well as a place where a lot of people find information. Now that online shopping is a relevant way to buy and sell products, online advertising solution is also a feasible approach. In recent years, businesses are opting for online advertisements with the help of a digital marketing agency or freelancers.
2. Variety of options to choose from
What’s great about online advertising is that it enables businesses to be more creative about their ads. Typically, ads of a product or a service will be displayed in an affiliate advertiser site. This lets people who visit the affiliate site see your product and check what your company offers. Because online marketing also evolved throughout the years, there’s are new platforms where one business can advertise.
One example is email and search engine marketing, where you pay a certain amount for the search engine sites like Google and Bing. These search engines will then show your products on the first result of their searches. A company can also send its promotions to customers who decided to subscribe to newsletters.
3. Social media advertising
Online advertising gives birth to the advertising practice known today as Social Media advertising. One of its strongest keys is that there are a lot of people in social media platforms that can see ads about your products and services. This provides exposure to your brand and your products.
One good thing about exposure is that it makes a prospective customer aware that your brand exists and that you offer services and sell products for a certain industry. For example, you sell bicycles and bicycle parts and you put an ad on a social media site. A user scrolled down and saw your ad. In the meantime, that user doesn’t need a bicycle, but at least he now knows that your brand offers bicycles and bicycle parts. Once the user needs one, he or she might consider a brand more familiar.
4. Personalized Ads are easier online
One thing that makes advertising online unique is the prospect of personalized ads. Personalized ads send targeted advertisements to internet users by using browsing habits, recent searches, and other means. A recent Google search or a visit to an online shopping site is enough to know what kind of products an internet user wants to shop. This practice has been used since the early days of the web but is only fully utilized recently.
Personalized ads increase the chance of a prospective customer to engage in a transaction, which converts the leads to sales. These users, after all, are already looking for the products online and plans to make a purchase if they find the best deal for them. In addition, personalized ads have higher click-through rates.
5. Measurable hits
Traditional advertising is a hit or miss, even on televisions and radio broadcasts. Although you know that your ads are seen by a lot of people, you will not be able to know how the exact measurement of hits that you got. An example of this is a very traditional flyer advertisement. You know how many flyers are printed, but you really don’t know how many people read the flyers.
Because the platform is digital, online marketing can send statistics on how many people views your ads. Knowing how many people see and read your ad is very important. Knowing the number of hits, as well as basic information about those who view your ads helps in determining trends. It is also a good way to know if the ad campaign works well or if you’re wasting money on it.
6. Reach the right customers
Last but not least is online marketing can improve your visibility to the demographics that you’re targeting. Due to the change in the landscape of marketing and advertising, personalized ads and social media ads became more popular options. The right customers can easily find your products and buy it from you.