Displaying All Posts from May, 2010

5 Ways You Can Go Wrong with Social Media at Work

Social media is the greatest thing for the working class since the water cooler.

In a 10-minute break we can update our Facebook status, comment on our cousin’s photos and share links to new Muppet videos. But there are professional uses too. You can research solutions to problems, make new connections in your field and keep up with industry developments. There is a case to be made for using social media at work.

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Handling Interruptions Realistically

You’ve read the usual advice on career, productivity and self-development  blogs when it comes to handling interruptions at work. Firewall your attention. Don’t check email. Stay off of Facebook and Twitter. All good suggestions, but they’re tautologies equivalent to saying that the best way to avoid distractions is to be undistractable. We’ve read that the typical office worker is interrupted every three minutes, that it takes 15 minutes to recover from each interruption, that interruptions cost the country $12 trillion in lost productivity (the number fluctuates radically). We get it: interruptions are not welcome. Click Here to Read Article …

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Keyword Research for Sales and Business

First, a word of warning. This isn’t a keyword research primer for hardcore internet marketers. This is for the rest of us. Most of this will be familiar to anyone seriously involved in internet marketing, but even the most basic keyword research concepts are unfamiliar to 95% of the population.

There are two main ways of making offers for your company’s products or services. You can use your experience to intuit what your customers want, or you can do actual market research. The usual tools for conducting market research are polls and focus groups. Unfortunately, these can be loaded methodologies, since polling makes it hard to avoid positing leading questions and answers, and focus groups tend to generate self-conscious feedback that’s not representative to real-world customers. Both approaches elicit reactive information.

So how can we find out what’s on customers’ minds without asking them? Welcome to the wonderful world of keyword research.

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Memo:Random #32

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