Displaying All Posts in the Marketing category

3 Tips for Writing Great Intros

how to write a good introduction

This is the best introduction I’ve ever written.

It’s surprising and unique.

It’s concise.

It doesn’t re-invent the wheel.

And because I’m telling you that these are the traits of a great intro paragraphs, it sets up the discussion.

I’m now ready to flesh out ways to write a great intro for a blog post or other web article. Click Here to Read Article …

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write an article for the awsome race

4 Ways to Promote Your Writing

how to promote your blog

Plenty of people will tell you the hardest part of being a content producer in the digital age is coming up with an original story or angle.

Everything’s been covered already, they say.

But they’re missing the key point: You can have the most original content on the Internet, but if you don’t market your work effectively, no one will read it.

Yes, the trickiest part of writing online is actually getting your voice heard by real people without paying for artificial users. Luckily, the Internet has some great content marketing solutions. Click Here to Read Article …

Is It Time For A Paradigm Shift In Marketing?

how to market an event

Problems can either destroy a business or an industry or give it insights on how to make positive changes.

Over time, these problem-solving insights tend to accumulate.

When they reach a certain threshold, this leads to innovation.

Then, over a longer period of time these innovations pile up.

This leads to paradigm shifts. Click Here to Read Article …

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Editor|WorkAwesome, event marketing

10 Reasons Businesses Should Stop Ignoring Social Media

social networking statistics

Technology has changed a lot in the past 20 years and it’s important for business owners to change with it.

However, there is always a need to use caution when deciding whether or not to adopt new technology.

Some things never become as popular as they were supposed to be (e.g. QR codes).

At other times some ideas take off but are then quickly replaced by something better (e.g. fax or pager marketing).

Some business owners still employ this type of caution when making a decision on social media, wondering if all the money they put into social media marketing will become useless in just a few years.

The time has come to abandon any worry that social media is just a flash-in-the-pan phenomenon. There is a lot of data that shows social media is a vital part of the way we communicate and engage with others and learn about new things. Click Here to Read Article …

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statistics on people who are better off without social media

5 Timesaving Tips for Better Social Media Marketing

social media tips 1

You know how it is.

One minute you’re on your well-deserved lunch break, your finger poised to point your mouse into the internet abyss.

The next minute, it’s an hour later, and you’re happily on your third cat-in-a-costume-riding-a-roomba video.

Where on earth did the afternoon go?!

Welcome to the world of social media — a vast and seemingly endless space into which your free time can merrily get sucked, while you wave goodbye to your productivity.

Whether you love it (gleefully snapping every tasty morsel that passes your lips) or loathe it (and are sick of the sight of selfies), one thing’s for sure: You can’t ignore it. Click Here to Read Article …

5 Easy Ways to Promote Your Restaurant

how to run a successful restaurant

Running a successful restaurant involves a lot more than putting good food on a plate.

While the failure rate of new restaurants isn’t quite as bad as the popularly quoted 9 out of 10, the rate still hovers around a formidable 60% according to Bloomberg Businessweek.

We’ve all seen the flurry of television shows revolving around restaurant culture, everything from Restaurant Impossible and Restaurant Stakeout to Restaurant Takeover.

If you’re running a restaurant without the help of a professional TV crew, you might have to take matters into your own hands. Thankfully, marketing your restaurant is easier than you might think.

Here are five easy ways to promote your restaurant, from merchandizing with custom design sweatshirts to generating interest with regular promotions: Click Here to Read Article …

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social media restaurant

Bring the Convenience of an Ecommerce Store to a Brick and Mortar Location

brick and mortar

Every business owner wants to increase their bottom line, and brick and mortar retail stores are no exception.

The overhead and competition with larger online markets can make it more difficult.

This may be one of the reasons why many businesses are unaware of the fact that those same online solutions can be brought into their location to make business run more efficiently.

These solutions can also help a business reap more profits.

The U.S. Small Business Administration recommends that businesses that have physical retail locations consider using ecommerce solutions to help them run their business. Businesses just need to learn more about the benefits ecommerce has to offer them and just how easy it is to implement and use these systems. Click Here to Read Article …

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5 Secrets to Awesome New Blog Posts

blog post ideas

Blogging is a legitimate descendant of journalism. In some cases, you are chronicling the events and trends of your world for your readers, and, in others, adding your opinions. In other instances, you are offering advice and a place to share opinions, insights, and help.

The major difference between you and the observers of past decades is your potentially global audience. How disheartening, then, to encounter the same challenge that journalists, commentators, and advice columnists have always risked — a blank screen and an empty fund of ideas! Here are some ways to prompt creativity. You would not be blogging if you did not have ideas — the trick is to unlock them when you need them!

Click Here to Read Article …

5 Secrets to Save Your PPC Campaign

Most of the time, business owners put several different marketing strategies into motion. They do not rely on any one strategy in the campaign. This is good for making it more likely that a business will reach all of its market, but it is bad in that sometimes businesses must let some components go on autopilot.

A PPC campaign is one of the most likely to be put on the back burner because the automation programs that come with so many of the campaigns make it easy to let it go without tweaking it – I am guilty of this and usually catches up to you when its too late.

Sometimes though, you may realize in the middle of your PPC campaign that you aren’t getting the results that you want. Rather than scrap the entire campaign, you can work to revitalize it so that you start getting the results that you want.
Click Here to Read Article …