Displaying All Posts in the Marketing category

11 Tips for Better Brainstorming

how to brainstorm

What’s the first recommendation you get when you ask for advice on creative thinking?

This technique has received so much attention over the years that we’ve forgotten all about its foundational principles.

Not all online guides and resources have it figured out.

Brainstorming is much more than launching an app and noting your thoughts away.

Alex Faickney Osborn defined precise tenets when he developed the brainstorming technique (Applied Imagination, 1953). Although the main principles were set decades ago, they are still very effective. There is no point in diverging too much. Click Here to Read Article …

Popular search terms for this article:

awesome communicators

Share Post

6 Social Media Mistakes & How to Fix Them

social media mistakes

Social media and the small business — it’s such a love-hate relationship.

There are times when you can’t live with each other, but then there are others when you can’t live without each other either.

What’s a business owner to do?

If you’re a small business owner, I’m sure you’ve felt frustrated, overwhelmed and even insanely angry with how social media can be.

Trust me — you aren’t alone.

The good news is that you can go from feeling trapped and behind the eight-ball to being in control and coolly confident about your online communities if you know what NOT to do.

That’s right. Everyone is telling you what you MUST be doing on social media but today, I’m going to tell you that there are six social media no-nos or sins. Avoid these and sauce up your presence, giving it that extra edge without it sapping your energy, time, money or grey cells. And if you’re making these mistakes, I’ll tell you how to fix them. Click Here to Read Article …

Running a Medical Facility: New Methods to Increase Your Patient Reach

internet presence

Though the medical industry is a billion dollar business, it is still important for doctors and medical facilities to continue to reach the general population.

Just like any business structure, medical facilities rely on funds from insurance companies and patients to stay afloat.

As such, patient retention and reach are of the utmost importance.

Keeping patients satisfied and bringing in new patients is the only way for medical practices to survive the competition. If you’ve found that your patient reach has slowed or become stagnant, implementing changes and new marketing strategies is always advised. Click Here to Read Article …

Your Guide: When to Post on Social Media

when to post on social media

You suffer from insomnia, so you think the best way to spend the night is post some statuses or images on Facebook and start interacting with your friends or fans.

Is that a good decision?

Do you really want to share your wisdom at a time when it doesn’t stand a chance of reaching a great audience?

It is very important to post the right content at the right time.

If you want to boost your popularity on these platforms, you need to strategize! Click Here to Read Article …

10 Ways to Create a Memorable Brand

brand awareness

Maybe you’re a business owner looking to get more exposure for your startup.

Perhaps you’re a budding internet marketer with dreams of ruling the Internet.

No matter how different from the next guy you may be, you have one thing in common: You want your brand to get recognized — to improve brand awareness.

Here are 10 tips to help you establish brand recognition, regardless of what industry you’re in. Click Here to Read Article …

5 Ways to Make More Money with Your E-Commerce Store

e commerce growth

Britons are the biggest online spenders in Europe, with predictions of an average $1,800 per person to be spent shopping across the Internet in 2015.

That’s a year-on-year rise of 16 percent, pushing online retail sales in the U.K. to $80 billion.

The U.S. and Canadian markets can expect a similar rise.

But do you feel that your e-commerce site isn’t allowing you to get your hands on a share of this market due to poor performance?

Giving your customers the chance to buy your products online is one thing – but is your site letting you down when it comes to converting visits to sales?

Here are five ways of making sure your e-commerce site is up to scratch. Click Here to Read Article …

Wanna Be a Freelance Writer? Be a Brand Journalist

brand journalism

Companies once reached their audience by saying, “Buy Arco pancake mix. It makes good pancakes.”

And then came television commercials that promoted a lifestyle.

Then there was complex marketing research.

By the time Web 2.0 came along, the marketing intelligentsia on various brands tended to feel that any traditional advertising was a thing of the past and that telling a story was the way to reach people.

That is what brand journalism is all about, and it opens doors for freelance writers. Click Here to Read Article …

3 Tips for Writing Great Intros

how to write a good introduction

This is the best introduction I’ve ever written.

It’s surprising and unique.

It’s concise.

It doesn’t re-invent the wheel.

And because I’m telling you that these are the traits of a great intro paragraphs, it sets up the discussion.

I’m now ready to flesh out ways to write a great intro for a blog post or other web article. Click Here to Read Article …

4 Ways to Promote Your Writing

how to promote your blog

Plenty of people will tell you the hardest part of being a content producer in the digital age is coming up with an original story or angle.

Everything’s been covered already, they say.

But they’re missing the key point: You can have the most original content on the Internet, but if you don’t market your work effectively, no one will read it.

Yes, the trickiest part of writing online is actually getting your voice heard by real people without paying for artificial users. Luckily, the Internet has some great content marketing solutions. Click Here to Read Article …

Is It Time For A Paradigm Shift In Marketing?

how to market an event

Problems can either destroy a business or an industry or give it insights on how to make positive changes.

Over time, these problem-solving insights tend to accumulate.

When they reach a certain threshold, this leads to innovation.

Then, over a longer period of time these innovations pile up.

This leads to paradigm shifts. Click Here to Read Article …

10 Reasons Businesses Should Stop Ignoring Social Media

social networking statistics

Technology has changed a lot in the past 20 years and it’s important for business owners to change with it.

However, there is always a need to use caution when deciding whether or not to adopt new technology.

Some things never become as popular as they were supposed to be (e.g. QR codes).

At other times some ideas take off but are then quickly replaced by something better (e.g. fax or pager marketing).

Some business owners still employ this type of caution when making a decision on social media, wondering if all the money they put into social media marketing will become useless in just a few years.

The time has come to abandon any worry that social media is just a flash-in-the-pan phenomenon. There is a lot of data that shows social media is a vital part of the way we communicate and engage with others and learn about new things. Click Here to Read Article …

5 Timesaving Tips for Better Social Media Marketing

social media tips 1

You know how it is.

One minute you’re on your well-deserved lunch break, your finger poised to point your mouse into the internet abyss.

The next minute, it’s an hour later, and you’re happily on your third cat-in-a-costume-riding-a-roomba video.

Where on earth did the afternoon go?!

Welcome to the world of social media — a vast and seemingly endless space into which your free time can merrily get sucked, while you wave goodbye to your productivity.

Whether you love it (gleefully snapping every tasty morsel that passes your lips) or loathe it (and are sick of the sight of selfies), one thing’s for sure: You can’t ignore it. Click Here to Read Article …