Displaying All Posts in the Marketing category

Should You Use Digital Marketing or Old School Marketing?

Cutting edge digital marketing techniques or on old-school strategies? What works? Both work well. Use them both.

Cutting-edge marketing techniques, based on the Internet, work well. Digital marketing has an enormous reach and its inexpensive. Meanwhile, old-school marketing, which existed before the Internet, still works today. But it is expensive, costing you more time and money. And it also has fewer metrics. making it difficult to target your ideal audience.

What are some good cutting edge marketing techniques?  The use of explainer videos, blogging,  and email marketing.  Meanwhile, some old school marketing strategies like trade shows, networking,  and print advertising continue to work their timeless magic. Click Here to Read Article …

5 Old School Strategies To Improve Your Marketing

The greatest lesson you can learn about marketing is that it can take many different forms. Over time, you’ll figure out which ones work and which should work but don’t deserve any more of your attention.

Still, although you may find a few ideas that work remarkably well, this doesn’t mean that you should quit exploring new possibilities. You may find a few new delightful marketing techniques that will serve you well.

When it comes to what works today, digital marketing can easily be ranked as one of the greatest marketing inventions in the history of the world. In fact, no marketing plan can be considered complete unless it has a digital component.

What’s more, digital marketing works even if you’re selling tangible goods.  For instance, there’s no reason why you can’t sell clothing from a website. Shirtspace.com, for example, which sells Gildan shirts wholesale, offers bargain-priced shirts to screen printers by leveraging the power of online shopping and dropshipping. Click Here to Read Article …

5 Key Elements To Include In Your Digital Marketing Plan

In the modern world, no marketing plan is complete unless it includes a digital marketing strategy. It doesn’t matter if your business only revolves around selling tangible goods and services–you also need a digital component to your marketing plans. Digital marketing will have a big impact on your efforts to acquire new clients, make your brand more visible, and generate higher revenues.

In essence, there are five key elements that you have to take into consideration when developing a cohesive marketing plan. You must consider the role of organic search, statistics, content, social media, and mobile play in your marketing, viewing each of these elements from your own perspective as a marketer and from the perspective of a consumer. Click Here to Read Article …

Why Brand Consistency Matters

Although branding is a word often used in marketing, its meaning has changed over time. Initially, it was used by cattle ranchers to identify their cattle.

Later, it was somewhat synonymous with “trademark,” a label to inform a consumer about the manufacturer of a product. For instance, Coca-Cola is a carbonated beverage made by the Coca-Cola Company.

In today’s world, branding has acquired an even more subtle meaning: it’s a way of influencing perception. For instance, Coca-Cola is not just the name of a soda. It’s a carbonated beverage that offers the distinct flavor and taste of a secret formula patented by the Coca-Cola Company. A branded name is now associated with the unique qualities of a product.

Once you understand that branding is linked to consumer perception, one shaped through public relation and advertising campaigns, it becomes clear why maintaining brand consistency, especially for companies just starting out. Click Here to Read Article …

Content 101: How to Develop Must-Read Content for Your Ecommerce Site

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One of the best ways to drive traffic to your organization’s website is publishing engaging content. However, actively engaging readers requires a lot of planning.

In this article, we are going to lay out some key ways to develop must-read content for your eCommerce site to get clicks and drive traffic to your business.

Outline Your Post

It’s pretty safe to say every great piece of literature began with preparation. Even the best bloggers in the world need a basic idea of what they’re writing about to keep them on the right track. This is where a short outline will serve you well. All you need is a rough guide to keep you on topic. Let’s say you’re a plumber outlining a blog post on the topic: “Common Fixes for Leaky Faucets.” Your outline would look something like this:

  • Introduction
    • Empathize with the reader about the problems leaky faucets cause and express your intent to fix them with solutions A, B and C.
  • Section 1 – Solution A
    • Detail how the problem can be solved using this method.
  • Section 2 — Solution B
    • Compare this solution to the above method, show how it differs and may be more applicable in the reader’s particular situation.
  • Section 3— Solution C
    • Compare this solution to the others and describe a situation in which this method would be a better one for the reader.
  • Section 4 — Conclusion
    • Summarize by repeating your key points.

Keep in mind; content marketing is a great way to drive traffic to your business. While all of the best ecommerce website builders let you incorporate blogs as part of their platforms, you have to come up with compelling material to make it work. To get there, a basic, easy to follow outline will help you keep your post on the rails.

Click Here to Read Article …

4 Tips to Name Your New Business

Taking the huge step of starting your own business can be incredibly daunting.

But it is also a very exciting time and your chance to make your mark on your industry.

Choosing your business name is a large part of this.

Select the right name, and you’re able to pitch your business in an appealing way to your target audience.

Get it wrong, though, and you could be in for ridicule at best, legal complications at worst.

Here are three tips to help you choose your business name and avoid the pitfalls some others have made: Click Here to Read Article …

11 Tips for Better Brainstorming

What’s the first recommendation you get when you ask for advice on creative thinking?
Brainstorm!

This technique has received so much attention over the years that we’ve forgotten all about its foundational principles.

Not all online guides and resources have it figured out.

Brainstorming is much more than launching an app and noting your thoughts away.

Alex Faickney Osborn defined precise tenets when he developed the brainstorming technique (Applied Imagination, 1953). Although the main principles were set decades ago, they are still very effective. There is no point in diverging too much. Click Here to Read Article …

6 Social Media Mistakes & How to Fix Them

Social media and the small business — it’s such a love-hate relationship.

There are times when you can’t live with each other, but then there are others when you can’t live without each other either.

What’s a business owner to do?

If you’re a small business owner, I’m sure you’ve felt frustrated, overwhelmed and even insanely angry with how social media can be.

Trust me — you aren’t alone.

The good news is that you can go from feeling trapped and behind the eight-ball to being in control and coolly confident about your online communities if you know what NOT to do.

That’s right. Everyone is telling you what you MUST be doing on social media but today, I’m going to tell you that there are six social media no-nos or sins. Avoid these and sauce up your presence, giving it that extra edge without it sapping your energy, time, money or grey cells. And if you’re making these mistakes, I’ll tell you how to fix them. Click Here to Read Article …