Displaying All Posts in the Marketing category

Why Promotional Items Are Critical For Your Business

The world is online more than ever. This is leading many businesses to follow their customers to the likes of social media and more. This is especially true when it comes to marketing efforts; many businesses now don’t even bother with traditional marketing and focus solely on digital advertising. However, this could end up being quite a costly mistake as traditional marketing can have quite a few notable benefits for growing your business. This could end up cutting off a certain portion of your potential customers who don’t use the likes of social media and wouldn’t see your advertising. Click Here to Read Article …

Six Things to Remember When Planning For a Trade Show

Many small business owners travel to Las Vegas for trade shows. Trade shows are an important part of your company’s marketing plan. To ensure your event is a success, it takes preparing months beforehand. You should plan for your event six months in advance if you want real results. Here are some tips for getting the most out of your trade show.

Determine Your Goals

Before you join the event, think about the outcome you expect from the sponsorship to determine your goals. Make sure these ideas align with your advertising and marketing objectives to determine if this event will help you meet your goals. Will you reach your target audience at this event? Do you have something unique to offer that makes you stand out among the other sponsors? Click Here to Read Article …

6 Reasons Why You Should Invest In Online Marketing

In the passage of time, businesses and marketers always find a new way to market their products. From flyers and other printed materials, advertising and marketing evolved and made their way to radios. Televisions followed suit and became one of the biggest ad drivers in the world. When the Internet became the next norm, ads became one of the major ways to advertise products. Here are six reasons why businesses should consider investing in online marketing.

6 Reasons Why Invest In Online Marketing

1. Consumers resort to finding products online

The Internet is a place where a lot of information is exchanged, as well as a place where a lot of people find information. Now that online shopping is a relevant way to buy and sell products, online advertising solution is also a feasible approach. In recent years, businesses are opting for online advertisements with the help of a digital marketing agency or freelancers. Click Here to Read Article …

Tech and Marketing Go Hand-in-Hand

Choosing a delicious looking sweet from a bakery is a favorite of many people. Weddings are perfected with the sight of a two to three-tiered cake beautifully decorated for the memorable occasion. Chocolate or vanilla, everybody has their favorite. Professional bakers are the ones who bring us these wonderful desserts. In an ever growing industry, it is important for bakers to perfect their online presence in order to easily show what they can do. An online presence for bakers can be the difference between success and going home.

With social media and the power of the picture, taking pictures of your baking creations is important. People will compare what they see on the internet to any baker’s creations. The pictures have to be good. It is important for a baker to have a website that highlights their bake work so customers get an idea of how well you create. Of course, the real test is taste, but the pictures bring them in. The competition is fierce out there. Click Here to Read Article …

Should You Use Digital Marketing or Old School Marketing?

Cutting edge digital marketing techniques or on old-school strategies? What works? Both work well. Use them both.

Cutting-edge marketing techniques, based on the Internet, work well. Digital marketing has an enormous reach and its inexpensive. Meanwhile, old-school marketing, which existed before the Internet, still works today. But it is expensive, costing you more time and money. And it also has fewer metrics. making it difficult to target your ideal audience.

What are some good cutting edge marketing techniques?  The use of explainer videos, blogging,  and email marketing.  Meanwhile, some old school marketing strategies like trade shows, networking,  and print advertising continue to work their timeless magic. Click Here to Read Article …

5 Old School Strategies To Improve Your Marketing

The greatest lesson you can learn about marketing is that it can take many different forms. Over time, you’ll figure out which ones work and which should work but don’t deserve any more of your attention.

Still, although you may find a few ideas that work remarkably well, this doesn’t mean that you should quit exploring new possibilities. You may find a few new delightful marketing techniques that will serve you well.

When it comes to what works today, digital marketing can easily be ranked as one of the greatest marketing inventions in the history of the world. In fact, no marketing plan can be considered complete unless it has a digital component.

What’s more, digital marketing works even if you’re selling tangible goods.  For instance, there’s no reason why you can’t sell clothing from a website. Shirtspace.com, for example, which sells Gildan shirts wholesale, offers bargain-priced shirts to screen printers by leveraging the power of online shopping and dropshipping. Click Here to Read Article …

5 Key Elements To Include In Your Digital Marketing Plan

In the modern world, no marketing plan is complete unless it includes a digital marketing strategy. It doesn’t matter if your business only revolves around selling tangible goods and services–you also need a digital component to your marketing plans. Digital marketing will have a big impact on your efforts to acquire new clients, make your brand more visible, and generate higher revenues.

In essence, there are five key elements that you have to take into consideration when developing a cohesive marketing plan. You must consider the role of organic search, statistics, content, social media, and mobile play in your marketing, viewing each of these elements from your own perspective as a marketer and from the perspective of a consumer. Click Here to Read Article …

Why Brand Consistency Matters

Although branding is a word often used in marketing, its meaning has changed over time. Initially, it was used by cattle ranchers to identify their cattle.

Later, it was somewhat synonymous with “trademark,” a label to inform a consumer about the manufacturer of a product. For instance, Coca-Cola is a carbonated beverage made by the Coca-Cola Company.

In today’s world, branding has acquired an even more subtle meaning: it’s a way of influencing perception. For instance, Coca-Cola is not just the name of a soda. It’s a carbonated beverage that offers the distinct flavor and taste of a secret formula patented by the Coca-Cola Company. A branded name is now associated with the unique qualities of a product.

Once you understand that branding is linked to consumer perception, one shaped through public relation and advertising campaigns, it becomes clear why maintaining brand consistency, especially for companies just starting out. Click Here to Read Article …