Displaying All Posts in the Marketing category

5 Easy Ways to Promote Your Restaurant

how to run a successful restaurant

Running a successful restaurant involves a lot more than putting good food on a plate.

While the failure rate of new restaurants isn’t quite as bad as the popularly quoted 9 out of 10, the rate still hovers around a formidable 60% according to Bloomberg Businessweek.

We’ve all seen the flurry of television shows revolving around restaurant culture, everything from Restaurant Impossible and Restaurant Stakeout to Restaurant Takeover.

If you’re running a restaurant without the help of a professional TV crew, you might have to take matters into your own hands. Thankfully, marketing your restaurant is easier than you might think.

Here are five easy ways to promote your restaurant, from merchandizing with custom design sweatshirts to generating interest with regular promotions: Click Here to Read Article …

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Bring the Convenience of an Ecommerce Store to a Brick and Mortar Location

brick and mortar

Every business owner wants to increase their bottom line, and brick and mortar retail stores are no exception.

The overhead and competition with larger online markets can make it more difficult.

This may be one of the reasons why many businesses are unaware of the fact that those same online solutions can be brought into their location to make business run more efficiently.

These solutions can also help a business reap more profits.

The U.S. Small Business Administration recommends that businesses that have physical retail locations consider using ecommerce solutions to help them run their business. Businesses just need to learn more about the benefits ecommerce has to offer them and just how easy it is to implement and use these systems. Click Here to Read Article …

5 Secrets to Awesome New Blog Posts

blog post ideas

Blogging is a legitimate descendant of journalism. In some cases, you are chronicling the events and trends of your world for your readers, and, in others, adding your opinions. In other instances, you are offering advice and a place to share opinions, insights, and help.

The major difference between you and the observers of past decades is your potentially global audience. How disheartening, then, to encounter the same challenge that journalists, commentators, and advice columnists have always risked — a blank screen and an empty fund of ideas! Here are some ways to prompt creativity. You would not be blogging if you did not have ideas — the trick is to unlock them when you need them!

Click Here to Read Article …

5 Secrets to Save Your PPC Campaign

Most of the time, business owners put several different marketing strategies into motion. They do not rely on any one strategy in the campaign. This is good for making it more likely that a business will reach all of its market, but it is bad in that sometimes businesses must let some components go on autopilot.

A PPC campaign is one of the most likely to be put on the back burner because the automation programs that come with so many of the campaigns make it easy to let it go without tweaking it – I am guilty of this and usually catches up to you when its too late.

Sometimes though, you may realize in the middle of your PPC campaign that you aren’t getting the results that you want. Rather than scrap the entire campaign, you can work to revitalize it so that you start getting the results that you want.
Click Here to Read Article …