We all know it’s the small things set us apart from the competition: a pressed edge on a collar, an innovative elevator speech, a thoughtful question at the right moment. Giving a general air of competency is essential. Appearing well-educated, confident, and innovative is the hallmark of success.
I am not ashamed to admit that I’ve called businesses to let them know their signs were misspelled. And I’m not the only one who will think twice about hiring someone who can’t keep track of his apostrophes. The ability to write well—that is, to communicate in words exactly what you mean, in a stylish way—can make the difference between success and failure in the business world. Click Here to Read Article …
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