In society today, consumers are bombarded by a myriad of advertising media at home, at work, and even while travelling via public or private transport. Because of this, the modern consumer has developed a wide array of filters in order to ignore much of the advertising that companies spend millions on each year.
There is an easier way of connecting with consumers, however, which bypasses these filters by actually engaging with the audience and generating interest through genuine participation. Rather than simply offering one-directional brand communications, if you broadcast live video via a reputable company like Blue Jeans, you can offer consumers the chance to get involved in what is happening live. This way, consumers can feel like they are part of the action, making a difference and essentially helping to build a brand into what they would like it to become.