Displaying All Posts by Aidan Grayson

Web Analytics Demystified: A Simple Calendar for Solopreneurs

Ok, you’ve done it. You’re an internet entrepreneur now. Whether you’re a freelance writer, a marketing consultant, or a UX designer, you’ve got a website you use to sell your services.

And on that website, you’ve probably already installed a web analytics application that collects data about your visitors. You know you’re supposed to “do” analytics. You’ve heard there’s a lot you can learn from that data. But there’s just one problem.

When it’s time to consider the numbers, you don’t know where to start.

Don’t worry. It’s a common lament. With a seemingly endless array of metrics to track, reports to run, and stats to analyze, analytics can easily become more confusing than practical – especially if you don’t have a team of data experts scrutinizing numbers and making suggestions.

But guess what? It doesn’t have to be so hard. Here’s a simple, one-month web analytics calendar that should demystify data collection for just about any solopreneur.
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