Jason Cohen
Founder of three companies, Jason writes about marketing, selling, and geekery which apply equally to startups and personal careers. Find him on his blog or @asmartbear on Twitter.
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There are 1,523 articles about how to get noticed, be presentable, and format a résumé for getting hired at a big company with a real HR department.
OK, I admit I made that number up. But there’s a lot.
But what about getting hired at a little startup? What if you want to be employee #10? Or #1? Surely the rules aren’t the same when there is no HR department, no recruiter, and the founder is going to show up to the interview (at the coffee shop since there’s no office) wearing Birkenstocks and a T-Shirt that says:
You’ve worked your butt off for a few years now, and you deserve more than just a salary.
Don’t get me wrong — you did agree to the salary, and it’s great just to have a job in this economy. But everyone knows that the top performer in a company can be 2, 5, even 10 times more productive than the next guy.
I’ve seen thousands of cover letters and hundreds of resumes hiring software developers, web designers, copyeditors, salesmen, and admins for my company,
Something about that statistic should jump out at you — I’ve read far fewer resumes than cover letters. That’s because your cover letter is a critical component of getting your resume read.
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