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8 Tips For Creating Cool Business Cards

“Have we met? I’m sorry that I don’t remember. I meet a lot of people at these things. When I get home, I review the business cards I collect and try to remember who everyone is.”

(pregnant pause)

“Oh…you didn’t have a card? That’s probably why I don’t remember you. Sorry…my mind isn’t what it used to be. I need all the help I can get.”

Cool business cards matter. In this golden age of online social networks and contact-filled cell phone, business cards still are proof you’re serious about business. They’re badges of authenticity and extensions of your brand.

Yeah, that’s a lot pressure to put on a sliver of paper. But there are some basic things you can do to make sure your cards can carry all that weight.

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The Sanity of Plain Language

Although we all begin life using small words and understanding each other perfectly, somewhere between childhood and middle management our ability to communicate goes mad. We turn healthy little nouns like “product” into overgrown verbs like “productize,” which then become bloated nouns like “productization.” Forms are impossible to complete, instructions are impossible to follow, and presentations are totally incomprehensible. How did this happen, and what can we do about it? Click Here to Read Article …

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