The world is online more than ever. This is leading many businesses to follow their customers to the likes of social media and more. This is especially true when it comes to marketing efforts; many businesses now don’t even bother with traditional marketing and focus solely on digital advertising. However, this could end up being quite a costly mistake as traditional marketing can have quite a few notable benefits for growing your business. This could end up cutting off a certain portion of your potential customers who don’t use the likes of social media and wouldn’t see your advertising.
Because of that, there are a few specific traditional marketing techniques that you can use to grow your business. These include the likes of promotional materials and giveaways; during this, you can give away the likes of luggage tags, sticky note holders, water bottles, coffee mugs or anything else. If you can think of something that can be branded, companies such as Coastal Business Supplies can help you with it. With that in mind, there are a few notable benefits for using a more traditional marketing strategy such as this to help grow your business.
Affordable Marketing
One of the most significant aspects of digital marketing is that there’s an abundance of affordable marketing tricks to choose from. Compared to that, many people have always assumed that more traditional marketing is somewhat expensive. While that may be true in some cases, branded materials are a lot more affordable than you might think. This is because the majority of suppliers keep prices in a range that encourages larger orders and repeat business.
When compared to other strategies, branded materials are one of the few ways that small businesses can afford a large and somewhat expansive marketing campaign. Larger campaigns quickly become expensive, but with low-cost promotional products, you’ll be able to gain a maximum amount of visibility for a minimum cost. When you think of more affordable approaches, however, many people believe that they don’t offer the best results. While that’s a great rule of thumb, promotional strategies such as this are quite effective for a variety of reasons. Because of that, the results it generates can rival many of the more expensive marketing strategies available.
Greater Brand Exposure
A TV ad may get your brand in front of a lot of people for a few minutes, but it will have to be extremely effective for people to remember your brand long afterward. This is because the majority of people don’t remember ads unless they see them on a consistent basis, which can quickly become quite expensive. However, branded products can be great to increase your brand exposure as much as possible, depending on the product you’re giving away or had branded. This is because not only will your product be seen by the people who get them, but there’s a significant chance that it will also be seen by the likes of friends and family, increasing the overall exposure that your brand gets. With that in mind, it can be an effective way to get your brand name out there, as well as build up a certain amount of brand recognition.
These kinds of campaigns have been used for years, from both start-ups to larger, more established businesses. Through this, they’ve consistently shown to be an effective way of increasing a company’s brand exposure for a few notable reasons. As such, when it’s done right, businesses can see a significant positive effect on their subsequent business. Through this time, there have been many innovative ways that these campaigns have been done which can provide some helpful ideas on how to run the campaign.
If those benefits aren’t enough to convince you that you should try a branded product campaign, there may be a few other things that might. For example, there’s the fact that eight out of ten consumers have at least one branded product. Furthermore, six out of ten of these consumers keep such products for about two years. There’s also the fact that roughly 85% of consumers do business with a brand after receiving a promotional product from them. As we already mentioned above, customers are also more likely to remember your brand after receiving the promotional product to the tune of about 89%. With that in mind, what’s stopping you from starting a branded product promotional campaign today?
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