It seems like a silly exercise at first.

Of course, you know that your goal is to be successful. However, what does success actually mean?  Most people don’t know how to set goals. Less than half of today’s corporate workers could answer that question with what their specific personal and professional goals are.  Try it for yourself. Write down five specific goals you wish to accomplish over the next month. Then write down five goals you wish to accomplish over the next year. What about what you plan to accomplish over the next five years? Do all your goals align with one another?
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