If you don’t know much about Seth Godin but you’re interested in learning more about his revolutionary ideas, you should sign up to the newsletter from The Domino Project. Named after the domino effect – one little push sets a chain reaction in motion – this project is quickly becoming known as a brilliant concept in the publishing world. Low cost, high value ideas quickly shared with the influencers in any particular field.
In a nutshell, you form the idea — or ask the question. Write it down concisely (nothing more or less than the core idea). Share it with the folks who can help it go viral. Repeat.
“It’s long frustrated me that a blog post can reach 100 times as many people as a book, but can’t deliver the nuance a book can.”
Godin has shared the secret to success a while ago. Ask your customers what they want, then give it to them. Ask them if they liked it, then do it again. The Domino Project was created to get your brilliant ideas into the hands of the people ready, willing, and able to take action on it. The secret is to give them immediacy, relevancy and quality — topped with a large helping of simplicity.
If you have a brilliant idea that needs to be shared with likeminded “netizens”, check out The Domino Project.
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