Displaying All Posts by allen

What Is Your Brand Personality?

If you live in the United States and have watched television at some point in the last 15 years, you’ve probably seen a commercial for Geico Insurance. If so, you can probably answer the following question pretty fast: what is the brand personality of Geico?

The answer for most people would be “funny” or a similar adjective – perhaps “silly” if you don’t happen to find their commercials particularly humorous. Indeed, the brand personality of a company ought to be able to be expressed in a single word. It could be “adventurous” or perhaps it’s “rational.”

If you own a small business and can’t think of a single word for its brand personality, you have a problem. Click Here to Read Article …

How To Select Eyeglasses Everyone Will Love

If you decide to wear glasses, you’re in good company. Eyeglasses have been around for centuries. Historians believe that they were first made in Pisa, Italy, around 1290.

While most people wear glasses to correct their vision, there are many other motives to wear them, too.  Let’s look at a few reasons why you might decide to wear glasses.

Choosing Glasses to Protect Your Eyes

Every year millions of Americans injure their eyes in the workplace when they don’ wear safety glasses. If you need to work in an area with airborne particles, fuels, fumes, vapors, or chemicals, be sure to wear safety glasses. Click Here to Read Article …

5 Old School Strategies To Improve Your Marketing

The greatest lesson you can learn about marketing is that it can take many different forms. Over time, you’ll figure out which ones work and which should work but don’t deserve any more of your attention.

Still, although you may find a few ideas that work remarkably well, this doesn’t mean that you should quit exploring new possibilities. You may find a few new delightful marketing techniques that will serve you well.

When it comes to what works today, digital marketing can easily be ranked as one of the greatest marketing inventions in the history of the world. In fact, no marketing plan can be considered complete unless it has a digital component.

What’s more, digital marketing works even if you’re selling tangible goods.  For instance, there’s no reason why you can’t sell clothing from a website. Shirtspace.com, for example, which sells Gildan shirts wholesale, offers bargain-priced shirts to screen printers by leveraging the power of online shopping and dropshipping. Click Here to Read Article …

Writing a Synopsis of Your eBook

A well-crafted summary of your book can serve many different purposes. Whether employed as a descriptor for potential agents and reviewers, or as a product description on an ebook site, writing a synopsis of your title is an essential aspect of generating interest. Typically the first exposure any reader will have to the work, nailing it is vitally important to the reception of your effort.

Here’s how to get it done properly.

Read Your Book

Yes—read your book. And right about now you’re saying, “This is ridiculous advice; I wrote it, I know exactly what’s in it.” And, well, you do. However, you know what’s in it from a writer’s perspective. To write a good synopsis, you need to get to know it from a reader’s perspective. Click Here to Read Article …

How To Hire An Outside Safety Consultant Even If Your Company Has Outdated Safety Manuals

All successful companies will tell you the same thing about the reason for safety in the workplace. Without policies and procedures in place to protect the health and safety of employees within a workplace, accidents, which could have been prevented, occur more frequently than one would have assumed.

Workplace safety is not something that can be left in the hands of individual workers to figure out on their own. Not everyone correctly identifies hazards and proper safety controls. Without ongoing safety training and employee education based on government standards, workers would be less likely to wear safety equipment or to warn fellow employees of potential hazards. Click Here to Read Article …

Your First Novel: 3 Big Actions to Make It Possible

Are you the type passionate about writing whether it’s everyday journaling, blogging, or fun? Maybe you have a word doc full of ideas or short stories.

There’s a voice saying… “You should write a book”. Friends and family have mentioned it, too.

You’ve teased the ideas. Maybe had written a chapter or two for the fun of it. Writing blogs and communities are your thing because you enjoy the feedback and prompts.

We’ve all got to start somewhere, right?

I’m guessing, because you’re reading this, you’re wanting to give the book writing thing a real go.

Great!

Everyone will approach it differently and have personal suggestions. Here are 3 big actions you can take to the process a little, less hectic and tedious. Click Here to Read Article …

Important Tips For Your Job Search

Getting the job you want takes a great deal of effort, and the interview process can cause anxiety, particularly if you’re changing careers. Before you start your job search, make sure that you have the necessary skills, including a plan for additional education, if needed. Use these tips to separate yourself from other job candidates and get the job offer.

Firm culture

It’s important to understand the culture of every firm you research as a potential employer because the culture will help you determine if you’re a good fit for the position. One indicator of firm culture is the background and management style of the company founders.

Fortunately, websites such as Corporate Office HQ offer profiles on company founders, which can help you prepare for a potential job interview. Click Here to Read Article …

5 Key Elements To Include In Your Digital Marketing Plan

In the modern world, no marketing plan is complete unless it includes a digital marketing strategy. It doesn’t matter if your business only revolves around selling tangible goods and services–you also need a digital component to your marketing plans. Digital marketing will have a big impact on your efforts to acquire new clients, make your brand more visible, and generate higher revenues.

In essence, there are five key elements that you have to take into consideration when developing a cohesive marketing plan. You must consider the role of organic search, statistics, content, social media, and mobile play in your marketing, viewing each of these elements from your own perspective as a marketer and from the perspective of a consumer. Click Here to Read Article …