Displaying All Posts by tingting

Your Biz Could Win a Big Game Ad from Intuit [Sponsored]

team-small-biz

After helping out small biz owners for more than 22 years, Intuit wants to throw an unprecedented winning pass.

Check out this video from Intuit featuring football legend Jimmy Johnson, who explains how Intuit is giving one lucky small business their very own 30-second television advertisement that will air during football’s biggest game on February 2.

To sign up for the competition, visit the Small Business Big Game website. Just for entering, your small biz will receive the Intuit Small Business Playbook, a guide on hot topics for small businesses, and an exclusive 30-day free offer for QuickBooks Online. Your business will also be eligible for great giveaways including $1,000 business grants. The winner of the Small Business Big Game will be determined by the public (with the help of Intuit’s employees) in a few playoff rounds leading up to the Big Game.

Join the Small Business Big Game conversation on Facebook and Twitter with #TeamSmallBiz.

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5 Secrets to Save Your PPC Campaign

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Most of the time, business owners put several different marketing strategies into motion. They do not rely on any one strategy in the campaign. This is good for making it more likely that a business will reach all of its market, but it is bad in that sometimes businesses must let some components go on autopilot.

A PPC campaign is one of the most likely to be put on the back burner because the automation programs that come with so many of the campaigns make it easy to let it go without tweaking it – I am guilty of this and usually catches up to you when its too late.

Sometimes though, you may realize in the middle of your PPC campaign that you aren’t getting the results that you want. Rather than scrap the entire campaign, you can work to revitalize it so that you start getting the results that you want.
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(Infographic) What Makes a Successful Manager?

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One in every 3 Americans want to leave his or her job, while 31% claim their boss makes them feel under-appreciated, and unmotivated. Overall workplace morale is low in the US. Knowing this, business owners must make a valiant effort to ensure that both themselves and their hired managers are investing their time into building up their team.

Effective management is not only important to business owners, but to employees too. Indeed, only 35% of Americans claim that they’d prefer pay raise over a better boss.

That said, managing people is certainly not for everyone. It takes an individual willing to take the time to each employee’s needs, strengths, and weakness in order to maintain a healthy, productive work environment.

Pepperdine University’s MBA Online took a look at various employee satisfaction surveys to determine which overarching characteristics make employees more satisfied and productive.

And while the term “success” is a measurement that differs among a wide range of opinions, the idea is that a self-fulfilled employee is a motivated employee, thus crediting the manager as a successful one.

Key Characteristics of Successful Managers:

  • Natural Talent
  • Interest In Helping People and Finding Solutions
  • Trust And A Good Reputation
  • Diplomacy
  • Shows Respect and Maintains Open Communication

Do you agree with their list? Find out more in the infographic below, and then share your opinions with us in the comments!

successful_manager

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3 Ways to Stop Worrying and Love Digital Marketing [Sponsored]

Businesses recognize that digital marketing is an essential part of the marketing mix, especially with the advent of social media bringing new users to the web at a rapid pace. But so often digital marketing initiatives are executed with fingers crossed and a vague hope that results will be achieved. Here are three tips for crafting killer campaigns in 2013.

1. Provide your community with relevant content. You can’t gloss over bad content with clever shortcuts.

2. Optimize your content with the most current best practices for SEO and social media engagement. You can’t just put content up on a microsite and expect people to flock to it.

3. Use an analytics platform that makes sense. Adobe Marketing Cloud, for example, will predict the future of your campaigns before you spend a dime. Check out the funny video above that illustrates the concept.

Win a $100 Visa Gift Card (RoboForm)

roboform-giveaway

Enter for a chance to Win a $100 Visa Gift Card and 1 of 20 RoboForm Licenses for Free.

Click here to enter now. Contest closes on July 1, 2013 or until 2000 entrants have been received.

I’m personally a fan of RoboForm. Seriously. I’ve got the RoboForm plugin for Chrome, and it remembers all the personal info I commonly enter into online forms (like my name, address, phone number) so that I don’t have to do a lot of redundant typing. I personally use it to quickly fill out online forms when requesting for online Free Samples. It’s a time saver. It’s also great for remembering passwords. Click Here to Read Article …

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