Businesses recognize that digital marketing is an essential part of the marketing mix, especially with the advent of social media bringing new users to the web at a rapid pace. But so often digital marketing initiatives are executed with fingers crossed and a vague hope that results will be achieved. Here are three tips for crafting killer campaigns in 2013.
1. Provide your community with relevant content. You can’t gloss over bad content with clever shortcuts.
2. Optimize your content with the most current best practices for SEO and social media engagement. You can’t just put content up on a microsite and expect people to flock to it.
3. Use an analytics platform that makes sense. Adobe Marketing Cloud, for example, will predict the future of your campaigns before you spend a dime. Check out the funny video above that illustrates the concept.