Displaying All Posts from May, 2017

Analyzing 5 Common Workforce Problems

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When revenue isn’t exceeding operating costs, there needs to be a thorough analysis of the issues that are contributing to the problem. Usually, they fall into one of three categories: workforce issues, problems with a process or bad market conditions.

During periods where the market conditions are working in your favor, the issue clearly lies within your company. It could be one major problem that’s causing a ripple effect or a number of small problems that are adding up. Below are five workforce issues to look at first if productivity or efficiency has become a problem.

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Understanding The Power Of The Telephone

It really is a powerful tool of communication, even if many of us do not put much thought into it. By grasping a better understanding of just how impactful the phone can be in our lives, both personal and professional, you should be able to make better use of it – especially when it comes to your business needs.

Auto Dialing For Business Success

If you own a business and it counts on you sending out a lot of calls to potential and current customers, you will want to think about whether your platform for success could make use of an added auto dialer. With the auto dialer system in place, you will find that your employees will have much more productive time spent on the phone. Instead of spending the majority of their time dialing numbers and sitting there while the phone rings, they can be talking to real live people. The system simply connects them to the next caller that is on the phone. One of the best places to use such technology would be in a call center, but it can be useful in other professional environments as well. Many companies find that as their productivity levels increase after the installation of an auto dialing system, their financial records start to show some improvement as well.

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Content 101: How to Develop Must-Read Content for Your Ecommerce Site

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One of the best ways to drive traffic to your organization’s website is publishing engaging content. However, actively engaging readers requires a lot of planning.

In this article, we are going to lay out some key ways to develop must-read content for your eCommerce site to get clicks and drive traffic to your business.

Outline Your Post

It’s pretty safe to say every great piece of literature began with preparation. Even the best bloggers in the world need a basic idea of what they’re writing about to keep them on the right track. This is where a short outline will serve you well. All you need is a rough guide to keep you on topic. Let’s say you’re a plumber outlining a blog post on the topic: “Common Fixes for Leaky Faucets.” Your outline would look something like this:

  • Introduction
    • Empathize with the reader about the problems leaky faucets cause and express your intent to fix them with solutions A, B and C.
  • Section 1 – Solution A
    • Detail how the problem can be solved using this method.
  • Section 2 — Solution B
    • Compare this solution to the above method, show how it differs and may be more applicable in the reader’s particular situation.
  • Section 3— Solution C
    • Compare this solution to the others and describe a situation in which this method would be a better one for the reader.
  • Section 4 — Conclusion
    • Summarize by repeating your key points.

Keep in mind; content marketing is a great way to drive traffic to your business. While all of the best ecommerce website builders let you incorporate blogs as part of their platforms, you have to come up with compelling material to make it work. To get there, a basic, easy to follow outline will help you keep your post on the rails.

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