6 Ways to Build Your Brand Using LinkedIn

Is your business signed up on LinkedIn? Good for you.

LinkedIn is the professional equivalent to Facebook and Twitter. It is it largest professional social media networking site with more than 100 million users.

The primary purpose is to connect professionals based on their experience, education, similar career interests and other serious aspects. It is one of the most resourceful tools on the Web to help you build your brand and professional network.

How to Build Your Brand Using LinkedIn

For some, LinkedIn is just a way to find your past and current co-workers, for others it is a way to find a job. One thing is a definite: LinkedIn can be utilized as a solid tool to help you build your brand, whether personal or business. Here’s how:

1. Strong Profile

You need to make it crisp and with an impressive headline summarizing your professional worth: one that compels users to scroll down and read more. Everything on your profile should be professional, including your profile picture.

Make sure that you complete the profile to 100% and include as many skills and relevant keywords. That way, your profile will show up in the search results when companies, recruiters or other interested parties are searching for a matching prospect. A profile that stands out is the first step to help you build your brand using LinkedIn.

2.  Recommendations

Recommendations are one of the surest ways to build your brand using LinkedIn. Many employers and potential business partners place significant emphasis on recommendations. Make sure that you request endorsements from past superiors and peers. Making these recommendations visible is another critical element. Recommendations written by your superiors, peers and business acquaintances provide instant visibility and add instant credibility to your profile.

3. LinkedIn Groups

This is another great way to build your brand on LinkedIn. Create or Join a group specific to your profession, industry, or expertise. Such a group will not only increase your indirect connections but it will also attract potential prospects who could hire you or whom you could hire.

If creating your own group, be clear about your group’s mission and state it as a headline on your group profile. For instance, Moomkin.com group on LinkedIn is: Community for Entrepreneurs, New Startups and Business Professionals.

Secondly, participate in the other groups that are relevant to your career or business purpose. Submit to you posts and comments to various groups and broaden your reach to other associations.

4.  LinkedIn Answers

This is one feature of LinkedIn that most people are not aware of but it opens up a very interesting section. Utilize this feature to gain insight and perspective from the experts in your field of work or study. In contrast, become a frequent contributor to other questions and make best effort to provide your input. This is a great way to establish yourself as a SME (Subject Matter Expert) and use Answers section as a way to help you build your brand.

5.  LinkedIn Events

Another way to build brand using LinkedIn is by adding the Events app. This allows you not only to add your own events but you can also track events which your connections are attending or plan to attend. Make sure to refer to others’ input about a particular event and also contribute your own feedback about an event that you have attended.

6. LinkedIn Connections

Building and expanding your professional network on LinkedIn is an effective way to create awareness and build a brand. Explore various Groups and look for top Influencers and attempt to connect with them as a Member of the same group. Use the Network Statistics option to gain insight to global networking statistics and gain insight into how many users you can reach through a particular network.

LinkedIn is a solid and effective tool that can help you build your brand, land a dream job and stay connected within your professional network. For a lot of people, LinkedIn remains unexplored.

We would love to hear what ways you use LinkedIn below.

Popular search terms for this article:

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Yenlik Baimukhanbet is a Co-Founder and Marketing Director at Moomkin.com. Moomkin is an online community for Successful Entrepreneurs and Business Professionals. The website features interviews with Successful Entrepreneurs and helps new internet startups gain exposure.


  1. STRONGside on the 20th July

    I have created my profile in LinkedIn but I have not gotten a lot of value out of it. However, as a freelance writer, I have a plan to make my LinkedIn profile my online portfolio and resume. I am working on a personal website, but in the meantime I plan to update my LinkedIn profile to reflect all of my credentials as a writer. Hopefully this will help me land a few more paid freelance writing gigs!

    • Linda Parkinson-Hardman on the 20th July

      Actually your profile is the least of your worries – it does have to be complete enough to demonstrate your expertise in the area you are working in, but it is your activity on the network that will really raise your profile. Answer questions, use groups and work the network – it will all help significantly 🙂

    • Yenlik on the 20th July

      Hi Strongside, also try point # 3. I found it the most useful. I am sure you will as well.

  2. Swamykant on the 26th July

    I too don’t much values in having a linkedin profile. I believe it is just for job seekers and recruiters.

  3. Ravi Warrier on the 9th August

    I didn’t find this article useful. It did not talk about anything that is not already known to a linkedin user. Did not give insights on improving a “brand” on the site, just general marketing bs that you could find on the “why join” page of the site. So, even if this site is for those who are not yet on linkedin and are contemplating it, it does not give anything more than what is already available.

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  5. Infuze Mobile on the 6th December

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