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The Netsetter: Are You Avoiding the Content Farm Stigma?

Last month, Google rolled out a change in its ranking algorithm that has come to be known as the “Farmer Update” — a reference to the so-called “content farms” that Google has put in the crosshairs. Not surprisingly, the algorithm change was more than a little controversial. Many observers pointed out collateral damage supposedly done to more legitimate sites, while other critics charged Google with allegedly singling out individual domains.

While I think the latter is a conspiracy theory, I do have access to the analytics of a number of large sites (200K to 1.5M pageviews per month), and the rankings drop in the sites that were hit hardest did seem to drop unilaterally, while the sites with minimal damage seemed to lose rankings on a page-by-page basis. How can you protect your site from being flagged as a content farm, regardless of whether or not it is? I don’t pretend to know Google’s algorithm, but I can offer some educated guesses.
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