Gmail is rolling out Priority Inbox as a way to help manage email. It remembers which emails you tend to open and sorts new emails accordingly. Some regular Gmail users should have received the invitation to start using the new tool, while those who use Google Apps can get access to it a bit quicker by opting in to pre-release features.
TechCrunch looks at the Priority Inbox and notes:
“Of course, this introduces a new dynamic to the way a lot of people are going to be reading email. Email intros will become ever more important, because you’ll want to ensure that your message gets marked with coveted ‘important’ tag. It also has much broader implications. Increasingly, content will be displayed to you based on its importance rather than its time stamp — not just when it comes to browsing email, but for social networks and other content as well.”
Does this create a branch of SEO for email now? I know this only applies to Gmail. But if Priority Inbox proves to be a hit, other email providers will create competing features. To make sure your emails are marked important, will you have to learn how to write optimized emails?
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