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Practice Networking, Not Nepotism

Good business networking is about discovering symbiotic relationships between businesses. The question that good networkers often ask each other is:

“How can I help you?”

Bad business networking is classic nepotism; favoritism granted to friends or relatives regardless of merit. Instead of striving to be the best match for a fellow firm’s needs, parasitic networkers search for the decision-maker of a company and become “friends” with a shallow, tenuous personal connection. Then, they offer a one-sided business relationship with a firm handshake, a few personal perks and a winning smile. Click Here to Read Article …

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