Some titles have stayed true to this purpose, remaining concise and unpretentious, like “Software Developer,” or “Account Manager.” But others have grown more vague and grandiose, like “Senior Vice President of Partnerships and Marketing,” or “Solutions Architect and Change Management Lead.”
Indistinct job titles and descriptions may impress some people, but they also risk giving the impression that your organization is overstaffed and that you are one of the nonessential fringe-workers. If you can’t answer the question, “What do you do?” without resorting to intentional ambiguities, you’re going to sound more like a cornered, dodgy politician than a competent worker.
The truth is, any job can sound impressive and important if you craft a little complexity into the title. You could call a window washer a “Transparency-Enhancement Facilitator,” or give the title of “Media Distribution Specialist” to a paperboy, but it doesn’t change the nature of the work. After a short conversation, their roles will be clear – regardless of their job title.
Is a long, vague job title a sign of ordinary, mundane work being embellished? Is it a sign of “bloat” in an organization? Or is it just part of the game?
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