If you live in the United States and have watched television at some point in the last 15 years, you’ve probably seen a commercial for Geico Insurance. If so, you can probably answer the following question pretty fast: what is the brand personality of Geico?
The answer for most people would be “funny” or a similar adjective – perhaps “silly” if you don’t happen to find their commercials particularly humorous. Indeed, the brand personality of a company ought to be able to be expressed in a single word. It could be “adventurous” or perhaps it’s “rational.”
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