Displaying All Posts tagged with personal branding

Personal Branding Tips from Dan Schawbel: A WorkAwesome Interview

In the constant quest that we undertake to showcase our work in a truly awesome way, personal branding is a topic that becomes more relevant daily.  Who you are online is becoming less distinguishable from who you are in the real world.  One of the best examples of personal brand management is Dan Schawbel, the brilliant mind behind Personal Branding Blog, founder of Millennial Branding, Personal Branding magazine, and the author of Me 2.0: 4 Steps to Building Your Future, a #1 international bestseller published in 4 languages and was rated the #1 career book of 2009 by The New York Post and the #1 Amazon bestseller in Japan.

Oh, and Dan just turned 27. Click Here to Read Article …

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What’s Your Avatar?

Nowadays, with photos on Facebook, Twitter, LinkedIn, even individual blog comments, you’re often judged based on your avatar. That postcard-sized picture says a lot about you. Depending on the image you choose, you might come off as professional or playful, creative or cookie-cutter, silly or somber.

Due to privacy concerns, some people opt for a symbol (a typewriter for a writer, a gavel for a lawyer) instead of a photograph. Others choose a cartoon alter ego or some sort of artistic representation (for instance, a close-up of the just the eyes or a silhouette). Still others use an actual photo, whether it’s a professional headshot, a candid photo snapped by a friend, or a self-portrait courtesy of an iPhone.

I use a photo taken by a photographer friend. We staged a photo shoot at a local writer’s space to create a literary vibe, also incorporating props like my laptop and books plucked from the shelves to reflect my love of words.

How did you choose your online image? What sort of impression did you want to create? Click Here to Read Article …

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Managing Your Personal Brand Online

No matter your field, there are several advantages to establishing a presence online. You can connect with colleagues and customers, learn new things and help others learn, as well. But as you establish your online identity, it’s important to think about your personal branding.

Just like Pepsi and Starbucks, we each have a brand. It represents how people perceive us—who we are, what we stand for, what we do and how and why we do it. On the web, it can be distributed across a range of platforms, such as Twitter, Facebook and maybe our own website or blog. This puts the burden on you to make sure your online personal branding is up-to-date, accurate and presented to your satisfaction. Click Here to Read Article …

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