Displaying All Posts from July, 2013

3 Ways to Stop Worrying and Love Digital Marketing [Sponsored]

Tina 2nd July General Leave a Comment

    Businesses recognize that digital marketing is an essential part of the marketing mix, especially with the advent of social media bringing new users to the web at a rapid pace. But so often digital marketing initiatives are executed with fingers crossed and a vague hope that results will be achieved. Here are three tips for crafting killer campaigns in 2013.

    1. Provide your community with relevant content. You can’t gloss over bad content with clever shortcuts.

    2. Optimize your content with the most current best practices for SEO and social media engagement. You can’t just put content up on a microsite and expect people to flock to it.

    3. Use an analytics platform that makes sense. Adobe Marketing Cloud, for example, will predict the future of your campaigns before you spend a dime. Check out the funny video above that illustrates the concept.

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    The Fast Track to Success for Writers

    Wally Peterson 1st July Business 4 Comments

      There are many aspects to being a writer, depending on what exactly you are doing. A common thread of events that happens with many writers looks like this: come up with an idea, write a book about it, get speaking engagements from the book, create another product based on the book.

      Even though this is the common perception of the order of things, and the way many people go about it, it’s really the long way around the track to becoming a successful (and profitable) writer. Let’s look at this from a different perspective and you’ll see how you can start earning an income on your idea before you ever write about it. Click Here to Read Article …

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