[Update: A couple of commenters challenged me on the meta description tag as a Google ranking factor, particularly Josh, whose link pointed me to a meta description test. The test is persuasive, so while most what follows on optimization is still valid, it’s mainly for clickthrough rate, not indexing and ranking.]

I’m always amazed by how little attention even SEO-conscious writers will give their post’s meta description tag. The meta description is probably the most important on-page SEO factor you control after the title tag. Let’s look at this element in detail, and how you can use it to not only increase your article’s ranking in Google, but also its clickthrough rate. Click Here to Read Article …

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