When you start an online business, you quickly become aware of the challenges you need to overcome as a new business owner to enjoy any level of success. Despite your best efforts to resolve your challenges, your business is floundering. Perhaps things are so bad that you’re thinking of just getting a regular job and making someone else rich. You’re almost ready to give up your desire to create financial freedom.
Let’s assume, as an example, that you’ve set up a review website to sell other people’s products as an affiliate. Your challenge is that you aren’t selling enough products to earn a decent living. In fact, your costs far exceed your revenues. As far as you’re concerned, you’ve done everything you know to improve traffic and increase conversions.
3 Common Problems and Solutions
Here are 3 common problems that online marketers face and the solutions on how to fix them.
1. You have no idea what to do to grow your online business.
The challenge: you don’t know what you don’t know:
If you’re not making money as an affiliate marketer, and believe that you’re doing everything as well as you can, then there is some critical piece of information that you don’t know. It could, for example, be a mistake you’re making with your Facebook ads, or with your landing pages, or with your newsletter emails, or with your reviews. In fact, it could be any number of things. While your metrics might give you some statistical information, the meaning of your numbers could be interpreted in many possible ways. Since you don’t know what’s holding you back, it’s difficult to correct it.
The solution: join an online training group.
Since you’re stuck on an affiliate marketing issue, then you should join a coaching program to get more training. You could be one skillset away from success. However, since there are so many affiliate marketing trainings available online, how do you decide what will work for you. If, for example, a friend recommended Charles Ngo’s affiliate training, how do you know if you should join his affelerator program? The best way is to do more than scan the website for details on how the program works, also look for affcelerator reviews to see what type of results his students have been able to achieve.
2. You feel overwhelmed by all the things that you need to do to run your online business.
The challenge: you just never get enough time to do the things that you need to do to make progress.
As a solopreneur, you have to wear many hats—CEO, business manager, website designer, copywriter, accountant, public relations executive, video technician, spokesperson, marketer, salesperson, customer service rep, and so on. If you’re not getting any traction in your affiliate marketing business, it could be because you’re doing too much … and not doing enough of the right things to bring in the money.
The solution: get some help
Although you may know how to do everything you need to do to run your business, you need to clone yourself. You could either hire people who already have the skills you need or you could train people on how to do the things that need to get done.
3. You have doubts about how you’ve set up your online business.
The challenge: you’re not sure if your current virtual infrastructure is working for you.
Perhaps you’ve done your best to build a website, a blog, and a social media presence, but you’re not sure about whether your system is working for you or not. Perhaps, one reason why your affiliate business is not working is because people don’t find all the pages and profiles you’ve set up to market your business as helpful as you had hoped.
The solution: get an outside consultant to do an audit.
You only have your own perspective on things. Perhaps, a consultant can notice some of the things you missed when setting up your website, creating your SEO, designing your Facebook fan page, etc. You may, in fact, just need a few tweaks here and there to transform your creaky cash machine into a well-oiled mechanism.
You May Be Closer To Success Than You Think
Although we’ve been using a hypothetical example of getting unstuck as an affiliate marketer, the same principles could apply to any type of online business you own that isn’t working for you. While challenges are easy to identify because they block the path of entrepreneurial success we have envisioned for ourselves, solutions often elude us.Try out these three solutions to common online problems to see if you can get beyond your stuck states and begin making some serious money.