The Sanity of Plain Language

Although we all begin life using small words and understanding each other perfectly, somewhere between childhood and middle management our ability to communicate goes mad. We turn healthy little nouns like “product” into overgrown verbs like “productize,” which then become bloated nouns like “productization.” Forms are impossible to complete, instructions are impossible to follow, and presentations are totally incomprehensible. How did this happen, and what can we do about it? Click Here to Read Article …

plain language examples