“Have we met? I’m sorry that I don’t remember. I meet a lot of people at these things. When I get home, I review the business cards I collect and try to remember who everyone is.”
(pregnant pause)
“Oh…you didn’t have a card? That’s probably why I don’t remember you. Sorry…my mind isn’t what it used to be. I need all the help I can get.”
Cool business cards matter. In this golden age of online social networks and contact-filled cell phone, business cards still are proof you’re serious about business. They’re badges of authenticity and extensions of your brand.
Yeah, that’s a lot pressure to put on a sliver of paper. But there are some basic things you can do to make sure your cards can carry all that weight.
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