If you’ve ever been the position of needing a logo, a brochure or even a name for your new product, you know the value of having a sharp, creative mind at your disposal. But what if you had thousands? By the same token, what if you’re the person who always wins accolades for doodling logos and thinking up taglines on the fly, but you have no clue how to parlay your talents into work?
The answer is crowdsourcing.
A number of firms have sprung up around the idea of pooling both talent and ideas together into virtual creative marketplaces. The result? Companies save time and money pursuing creative solutions, and writers and designers enjoy low barriers for entry into the process.
Here are some of the major players on the scene:
One of the heavyweights in the crowdsourced creative field, crowdSPRING boasts a pool of more than 67,000 writers and designers ready to tackle anything from logo design to product naming.
Touting more than 76,000 designers among its ranks, 99Designs focuses exclusively on design, including WordPress templates, t-shirts and stationery alongside the more traditional logos and icons.
This company offers two options: you can peruse their marketplace of designs and purchase directly from the designer, or you can use their premium service Upstack to hire designers for custom work.
Genius Rocket offers a wide range of creative services, including video and animation creation.
BootB brings a whimsical approach and international flavor to crowdsourcing creative challenges for both brands and creators.
Do you have any resources that you use that we didn’t cover here? Let us know in the comments.
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