Are you just getting a business off the ground? If so, it’s hard to think about putting money into intangibles like advertising to get the word out about your company. With all the expenses of opening shop, hiring employees, satisfying local codes, and so forth, the calls from local newspapers and media imploring you to spend with them can feel like an obnoxious distraction.
Even if you’re a well-established business, the constant pressure to market yourself can feel overwhelming. How do you decide where those dollars are best spent, reaching the maximum number of potential customers and clients for the least amount of capital? Click Here to Read Article …
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