Category: Marketing
Why Brand Consistency Matters
Although branding is a word often used in marketing, its meaning has changed over time. Initially, it was used by cattle ranchers to identify their cattle. Later, it was somewhat synonymous with “trademark,” a label to inform a consumer about the manufacturer of a product. For instance, Coca-Cola is aRead More
Content 101: How to Develop Must-Read Content for Your Ecommerce Site
One of the best ways to drive traffic to your organization’s website is publishing engaging content. However, actively engaging readers requires a lot of planning. In this article, we are going to lay out some key ways to develop must-read content for your eCommerce site to get clicks and driveRead More
4 Tips to Name Your New Business
Taking the huge step of starting your own business can be incredibly daunting. But it is also a very exciting time and your chance to make your mark on your industry. Choosing your business name is a large part of this. Select the right name, and you’re able to pitchRead More
11 Tips for Better Brainstorming
What’s the first recommendation you get when you ask for advice on creative thinking? Brainstorm! This technique has received so much attention over the years that we’ve forgotten all about its foundational principles. Not all online guides and resources have it figured out. Brainstorming is much more than launching anRead More
6 Social Media Mistakes & How to Fix Them
Social media and the small business — it’s such a love-hate relationship. There are times when you can’t live with each other, but then there are others when you can’t live without each other either. What’s a business owner to do? If you’re a small business owner, I’m sure you’veRead More
Running a Medical Facility: New Methods to Increase Your Patient Reach
Though the medical industry is a billion dollar business, it is still important for doctors and medical facilities to continue to reach the general population. Just like any business structure, medical facilities rely on funds from insurance companies and patients to stay afloat. As such, patient retention and reach areRead More
Your Guide: When to Post on Social Media
You suffer from insomnia, so you think the best way to spend the night is post some statuses or images on Facebook and start interacting with your friends or fans. Is that a good decision? Do you really want to share your wisdom at a time when it doesn’t standRead More
10 Ways to Create a Memorable Brand
Maybe you’re a business owner looking to get more exposure for your startup. Perhaps you’re a budding internet marketer with dreams of ruling the Internet. No matter how different from the next guy you may be, you have one thing in common: You want your brand to get recognized —Read More