Although branding is a word often used in marketing, its meaning has changed over time. Initially, it was used by cattle ranchers to identify their cattle.
Later, it was somewhat synonymous with “trademark,” a label to inform a consumer about the manufacturer of a product. For instance, Coca-Cola is a carbonated beverage made by the Coca-Cola Company.
In today’s world, branding has acquired an even more subtle meaning: it’s a way of influencing perception. For instance, Coca-Cola is not just the name of a soda. It’s a carbonated beverage that offers the distinct flavor and taste of a secret formula patented by the Coca-Cola Company. A branded name is now associated with the unique qualities of a product.
Once you understand that branding is linked to consumer perception, one shaped through public relation and advertising campaigns, it becomes clear why maintaining brand consistency, especially for companies just starting out. Click Here to Read Article …
One of the best ways to drive traffic to your organization’s website is publishing engaging content. However, actively engaging readers requires a lot of planning.
In this article, we are going to lay out some key ways to develop must-read content for your eCommerce site to get clicks and drive traffic to your business.
Outline Your Post
It’s pretty safe to say every great piece of literature began with preparation. Even the best bloggers in the world need a basic idea of what they’re writing about to keep them on the right track. This is where a short outline will serve you well. All you need is a rough guide to keep you on topic. Let’s say you’re a plumber outlining a blog post on the topic: “Common Fixes for Leaky Faucets.” Your outline would look something like this:
- Empathize with the reader about the problems leaky faucets cause and express your intent to fix them with solutions A, B and C.
- Section 1 – Solution A
- Detail how the problem can be solved using this method.
- Section 2 — Solution B
- Compare this solution to the above method, show how it differs and may be more applicable in the reader’s particular situation.
- Section 3— Solution C
- Compare this solution to the others and describe a situation in which this method would be a better one for the reader.
- Section 4 — Conclusion
- Summarize by repeating your key points.
Keep in mind; content marketing is a great way to drive traffic to your business. While all of the best ecommerce website builders let you incorporate blogs as part of their platforms, you have to come up with compelling material to make it work. To get there, a basic, easy to follow outline will help you keep your post on the rails.
Click Here to Read Article …
Taking the huge step of starting your own business can be incredibly daunting.
But it is also a very exciting time and your chance to make your mark on your industry.
Choosing your business name is a large part of this.
Select the right name, and you’re able to pitch your business in an appealing way to your target audience.
Get it wrong, though, and you could be in for ridicule at best, legal complications at worst.
Here are three tips to help you choose your business name and avoid the pitfalls some others have made: Click Here to Read Article …
What’s the first recommendation you get when you ask for advice on creative thinking?
This technique has received so much attention over the years that we’ve forgotten all about its foundational principles.
Not all online guides and resources have it figured out.
Brainstorming is much more than launching an app and noting your thoughts away.
Alex Faickney Osborn defined precise tenets when he developed the brainstorming technique (Applied Imagination, 1953). Although the main principles were set decades ago, they are still very effective. There is no point in diverging too much. Click Here to Read Article …
Though the medical industry is a billion dollar business, it is still important for doctors and medical facilities to continue to reach the general population.
Just like any business structure, medical facilities rely on funds from insurance companies and patients to stay afloat.
As such, patient retention and reach are of the utmost importance.
Keeping patients satisfied and bringing in new patients is the only way for medical practices to survive the competition. If you’ve found that your patient reach has slowed or become stagnant, implementing changes and new marketing strategies is always advised. Click Here to Read Article …