Tag: marketing
6 Social Media Mistakes & How to Fix Them
Social media and the small business — it’s such a love-hate relationship. There are times when you can’t live with each other, but then there are others when you can’t live without each other either. What’s a business owner to do? If you’re a small business owner, I’m sure you’veRead More
Running a Medical Facility: New Methods to Increase Your Patient Reach
Though the medical industry is a billion dollar business, it is still important for doctors and medical facilities to continue to reach the general population. Just like any business structure, medical facilities rely on funds from insurance companies and patients to stay afloat. As such, patient retention and reach areRead More
Wanna Be a Freelance Writer? Be a Brand Journalist
Companies once reached their audience by saying, “Buy Arco pancake mix. It makes good pancakes.” And then came television commercials that promoted a lifestyle. Then there was complex marketing research. By the time Web 2.0 came along, the marketing intelligentsia on various brands tended to feel that any traditional advertisingRead More
4 Ways to Promote Your Writing
Plenty of people will tell you the hardest part of being a content producer in the digital age is coming up with an original story or angle. Everything’s been covered already, they say. But they’re missing the key point: You can have the most original content on the Internet, butRead More
Is It Time For A Paradigm Shift In Marketing?
Problems can either destroy a business or an industry or give it insights on how to make positive changes. Over time, these problem-solving insights tend to accumulate. When they reach a certain threshold, this leads to innovation. Then, over a longer period of time these innovations pile up. This leadsRead More
10 Reasons Businesses Should Stop Ignoring Social Media
Technology has changed a lot in the past 20 years and it’s important for business owners to change with it. However, there is always a need to use caution when deciding whether or not to adopt new technology. Some things never become as popular as they were supposed to beRead More
5 Ways to Get the Word Out About Your Company (Without Breaking the Bank)
Are you just getting a business off the ground? If so, it’s hard to think about putting money into intangibles like advertising to get the word out about your company. With all the expenses of opening shop, hiring employees, satisfying local codes, and so forth, the calls from local newspapersRead More
3 Ways to Market Your Side Business While You Sleep
Now that you have your shiny new side business up and running, you need to market it. In other words, you need to spread the word about what you are doing. When I started blogging, my main goal was to get the word out about my blog. I had twoRead More