Category: Marketing
5 Ways to Make More Money with Your E-Commerce Store
Britons are the biggest online spenders in Europe, with predictions of an average $1,800 per person to be spent shopping across the Internet in 2015. That’s a year-on-year rise of 16 percent, pushing online retail sales in the U.K. to $80 billion. The U.S. and Canadian markets can expect aRead More
Wanna Be a Freelance Writer? Be a Brand Journalist
Companies once reached their audience by saying, “Buy Arco pancake mix. It makes good pancakes.” And then came television commercials that promoted a lifestyle. Then there was complex marketing research. By the time Web 2.0 came along, the marketing intelligentsia on various brands tended to feel that any traditional advertisingRead More
3 Tips for Writing Great Intros
This is the best introduction I’ve ever written. It’s surprising and unique. It’s concise. It doesn’t re-invent the wheel. And because I’m telling you that these are the traits of a great intro paragraphs, it sets up the discussion. I’m now ready to flesh out ways to write a greatRead More
4 Ways to Promote Your Writing
Plenty of people will tell you the hardest part of being a content producer in the digital age is coming up with an original story or angle. Everything’s been covered already, they say. But they’re missing the key point: You can have the most original content on the Internet, butRead More
Is It Time For A Paradigm Shift In Marketing?
Problems can either destroy a business or an industry or give it insights on how to make positive changes. Over time, these problem-solving insights tend to accumulate. When they reach a certain threshold, this leads to innovation. Then, over a longer period of time these innovations pile up. This leadsRead More
10 Reasons Businesses Should Stop Ignoring Social Media
Technology has changed a lot in the past 20 years and it’s important for business owners to change with it. However, there is always a need to use caution when deciding whether or not to adopt new technology. Some things never become as popular as they were supposed to beRead More
5 Timesaving Tips for Better Social Media Marketing
You know how it is. One minute you’re on your well-deserved lunch break, your finger poised to point your mouse into the internet abyss. The next minute, it’s an hour later, and you’re happily on your third cat-in-a-costume-riding-a-roomba video. Where on earth did the afternoon go?! Welcome to the worldRead More
5 Easy Ways to Promote Your Restaurant
Running a successful restaurant involves a lot more than putting good food on a plate. While the failure rate of new restaurants isn’t quite as bad as the popularly quoted 9 out of 10, the rate still hovers around a formidable 60% according to Bloomberg Businessweek. We’ve all seen theRead More