One of the first things that they taught me at Blogging School was how to flog my blog erm, I mean, how to promote readership. There are many ways to get people to your site, but the not-so-secret way to get them to stay, and willingly come back, is to provide them value. There has to be a compelling reason for them to take time out of their incredibly busy day to spend five or ten minutes reading whatever you wrote.
Whether it’s a comedic post, tips on how-to be a better whatever, or a discussion about a mutual love of Pez dispensers, providing content that lets the reader justify why they bothered going to your site is critical.
So how does this apply in the office world? Well, if you’re part of the company blog, it should be directly applicable. If not, here are a few ways to start thinking about how you can provide value to those around you: Click Here to Read Article …
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